Alchemy
豆瓣
ISBN: 9780062388414
作者:
Rory Sutherland
出版社: William Morrow
发行时间: 2019
-5
价格: USD 17.89
页数: 384
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland
简介
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
