Make It Snow: From Zero to Billions—How Snowflake Scaled Its Go-to-Market Organization

Follow along on the journey of the founding, development, and breakaway success of a multi-billion-dollar tech company

Written by insiders Denise Persson and Chris Degnan, CMO and CRO of Snowflake, the global force helping mobilize the world’s data, Make It Snow explores the lifespan to date of the wildly successful enterprise company, from fighting tooth and nail to simply survive during its early days, to its disruption of the industry and corresponding rapid growth, all the way to its IPO in 2020 in the highest valuation of a software company in the history of Wall Street.

This book covers each stage in the creation of Snowflake, including Startup, Build Stage, and Scaling Stage. Readers will learn about:
-The company’s origins and the state of the market in data management and analytics before Snowflake came on the scene
-Friction between marketing and sales teams at Snowflake and how these issues were resolved
-Why gaining the trust of customers was so important to Snowflake’s early success
-Making difficult decisions like hiring and firing talent as the company grew

An insightful commentary on the history and development of one of the biggest tech success stories in recent years, Make It Snow earns a well-deserved spot on the bookshelves of curious entrepreneurs, investors, and executives looking to learn from the lessons of a company with billions in revenue.