Fresh Fruits

Fresh Fruits is the second collection of Tokyo street fashion portraits from Japan's premier street fanzine, comprising the sequel to the hugely successful compilation Fruits, published in 2001. Fruits magazine swept Japan off its feet in 1997.
Initially a project to document the relentless explosion in street fashion in the suburbs of Tokyo, the magazine has grown to cult status. It is now avidly followed by thousands of Japanese teenagers, who also use the magazine as an opportunity to keep up with the latest styles and trends. The average age of kids featured in the magazine is between 12 and 18.
The captivating element of each image is the vibrant mixture of high fashion - Vivienne Westwood is a fixation - and home-made ensembles, which ignites a fresh, even feverish, effect. This second extensive collection of the magazine's best portraits embodies a unique documentation of the continually changing face of street fashion. It illustrates the fullness - and frenzy - of life in the 'fashion eco-system' of Harajuku. The reach of this wild eccentricity is reflected by Gwen Stefani's video Rich Girls, starring four 'Harajuku Girls'.
Fresh Fruits includes translations of the diverse Japanese captions which were originally attached to the photographs that list the name, age and clothing of each individual photographed. The images are at once strikingly real, and sublimely surreal.