Building a Business When There Are No Easy Answers
Ben Horowitz
简介
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
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contents
CONTENTS
Dedication
Introduction
Chapter 1: From Communist to Venture Capitalist
Chapter 2: “I Will Survive”
Chapter 3: This Time with Feeling
Chapter 4: When Things Fall Apart
The Struggle
CEOs Should Tell It Like It Is
The Right Way to Lay People Off
Preparing to Fire an Executive
Demoting a Loyal Friend
Lies That Losers Tell
Lead Bullets
Nobody Cares
Chapter 5: Take Care of the People, the Products, and the Profits—in That Order
A Good Place to Work
Why Startups Should Train Their People
Is It Okay to Hire People from Your Friend’s Company?
Why It’s Hard to Bring Big Company Execs into Little Companies
Hiring Executives: If You’ve Never Done the Job, How Do You Hire Somebody Good?
When Employees Misinterpret Managers
Management Debt
Management Quality Assurance
Chapter 6: Concerning the Going Concern
How to Minimize Politics in Your Company
The Right Kind of Ambition
Titles and Promotions
When Smart People Are Bad Employees
Old People
One-on-One
Programming Your Culture
Taking the Mystery Out of Scaling a Company
The Scale Anticipation Fallacy
Chapter 7: How to Lead Even When You Don’t Know Where You Are Going
The Most Difficult CEO Skill
The Fine Line Between Fear and Courage
Ones and Twos
Follow the Leader
Peacetime CEO/Wartime CEO
Making Yourself a CEO
How to Evaluate CEOs
Chapter 8: First Rule of Entrepreneurship: There Are No Rules
Solving the Accountability vs. Creativity Paradox
The Freaky Friday Management Technique
Staying Great
Should You Sell Your Company?
Chapter 9: The End of the Beginning
Appendix: Questions for Head of Enterprise Sales Force
Acknowledgments
About the Author
Credits
Copyright
About the Publisher
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