The Facebook Era

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The Facebook Era

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ISBN: 9780137152223
作者: Clara Shih
出版社: Prentice Hall
发行时间: 2009 -3
装订: Paperback
价格: USD 24.99
页数: 256

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Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Clara Shih   

简介

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”
--Sheryl Sandberg, Chief Operating Officer, Facebook
“...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”
--David Mather, President, Hoovers, Inc.

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