Mass Media Research
豆瓣
ISBN: 9781439082744
作者:
Roger D. Wimmer
/
Joseph R. Dominick
出版社: Wadsworth Publishing
发行时间: 2010
-1
装订: Paperback
价格: USD 133.95
页数: 464
An Introduction
Roger D. Wimmer / Joseph R. Dominick
简介
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.