Vision in Design

情感设计大师唐纳德·诺曼推荐。欧洲顶尖设计公司都在使用的ViP设计法则。
源自著名荷兰代尔夫特理工大学工业设计工程学院。
图书配套公开课，将于网易公开课和美啊发布。
This book is about the design approach ViP, Vision in Product design. ViP is the label of a method that first and foremost supports innovators of any kind to ‘design’ the vision – the raison d’etre – underlying their design. This vision is firmly rooted in a deliberately constructed future world. Since the vision defines the goal and not the means, the method can be applied in innovation processes of any kind. Hence its current title: Vision in Design.