Business Marketing Management
豆瓣
ISBN: 9780324581676
作者:
Michael D. Hutt
/
Thomas W. Speh
出版社: Cengage Learning
发行时间: 2009
-2
装订: Hardcover
价格: USD 382.95
页数: 672
B2B
Michael D. Hutt / Thomas W. Speh
简介
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.