My Life in Advertising and Scientific Advertising
豆瓣
ISBN: 9780844231013
作者:
Claude C. Hopkins
出版社: McGraw-Hill
发行时间: 1966
-1
装订: Paperback
价格: GBP 12.99
页数: 336
Claude C. Hopkins
简介
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
