Media and Communication Research Methods (fourth edition)
豆瓣
An Introduction to Qualitative and Quantitative Approaches
Arthur Asa Berger
简介
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目录
Brief Contents
Preface to the Fourth Edition
Acknowledgements
Introduction
PART I. GETTING STARTED
1. What Is Research?
2. The Research Process
PART II. METHODS OF TEXTUAL ANALYSIS
3. Semiotic Analysis
4. Rhetorical Analysis
5. Ideological Criticism
6. Psychoanalytic Criticism
7. Discourse Analysis
PART III. QUALITATIVE RESEARCH METHODS
8. Interviews
9. Historical Analysis
10. Ethnomethodological Research
11. Participant Observation
PART IV. QUANTITATIVE RESEARCH METHODS
12. Content Analysis
13. Surveys
14. Experiments
15. A Primer on Descriptive Statistics
PART V. PUTTING IT ALL TOGETHER
16. Nineteen Common Thinking Errors
17. Writing Research Reports
Glossary
References
Author Index
Subject Index
About the Author
