Practice your product design and UX skills. Prepare for your next job interview.
Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM.
Learn how to solve and present exercises like these, that top startups use to interview designers for product design and UI/UX roles.
Today top companies are looking for business-minded designers who are not just focused on visuals. With this book you can practice this kind of mindset, prepare for job interview, learn how to interview other designers and find concepts for projects for your portfolio.

The best designers are effective outside of Figma.
Learn how to achieve more as a designer with 27 actionable lessons on communication, persuasion, influence, decision-making, productivity, and more.

Maximize your impact to build a better UX career
There are a lot of amazing books about design craft. But what about your career and growth? This book is the missing link mentoring you on how to fully navigate the role of designer:


- Boost impact — Discover strategies that top designers use to influence others, sell their ideas, and generate more value.
- Build a better career — Learn which companies to join to maximize wealth and to create positive change.
- Attract more opportunities — Build relationships and a personal brand to maximize your career development.
- Learn better and faster — Acquire the right knowledge faster by knowing what and from whom to learn next.


FROM THE AUTHOR OF THE AMAZON BEST-SELLER SOLVING PRODUCT DESIGN EXERCISES


27 highly actionable lessons:

Communication and collaboration
- Building up your influence
- Selling your ideas effectively
- Learning the skills that AI will never replace
- Building a relationship with your manager

Career building
- What designers regret in their careers
- Attracting more career opportunities
- Becoming (un)wealthy as a designer
- Knowing when to quit

Positive impact
- Building a career that does good for the world
- Finding companies solving impactful problems
- Doing good with design decisions

Decision making
- Making better and faster decisions
- Reflecting on your career and work
- Identifying the most impactful tasks

Productivity and craft
- Making your design timeless
- Building a personal brand naturally
- Geting more done in less time
- Outsourcing and automating
- Adapting ideas from non-design industries

Learning
- Where and from whom to learn design
- How to pick design books

Featuring chapters by:
- Matthew Ström-Awn, Head of Design Systems at Stripe (ex-SoundCloud, The Wall Street Journal)
- Cassie McDaniel, Design Director (ex-Adobe, Webflow, Lattice, Mozilla)
- Jessica Harllee, Staff Product Designer (ex-Etsy, Kickstarter)
- Ran Segall, Educator, Founder at Flux Academy
- Cate Huston, Engineering Director at DuckDuckGo (ex-Google, IBM)

Master the 12 skills by which top companies evaluate UX designers
Knowing every Figma trick doesn’t get you promoted. Learn 12 skills that do, like presenting, mentoring, giving feedback, and improving processes.




An industry-backed approach to growth



Based on how more than 50 companies evaluate designers and employees, including Etsy, Medium, Dropbox, Square, Figma, Zendesk, Intercom, and Coursera.


This book will help you:
- Set career goals within six design career paths
- Learn which skills top companies require designers to have at each level
- Build an actionable growth plan to reach your next level
- Improve 12 crucial design skills with actionable frameworks
- Put the above into practice at work to get promoted faster

Get answers to these questions:
- What career options do I have as a designer?
- What career path is right for me?
- What are the steps to reach my career goal?
- How do companies evaluate designers?
- What are my skill levels?
- What competencies should I be working on?
- How do I get a promotion?
- How do I practically improve my skills like mentoring, giving feedback, presenting design, and improving processes, etc?

What’s inside
- More than 60 concrete action items on growing your career
- Six templates and canvases for career planning
- Printable PDF canvas for your growth plan
- 14 recommendations for additional resources