onder Boy: Tony Hsieh, Zappos and the Myth of Happiness in Silicon Valley (2027)

Tony Hsieh revolutionized e-commerce with Zappos, the online shoe retailer that offered customers free shipping and returns and put an extreme emphasis on customer service, a then-rare approach to online shopping. Internally, Zappos’ corporate culture was unique even among tech companies, and in 2013, Hsieh made headlines when he announced that the company would eliminate all titles.
The adaptation, according to the project’s description, will follow the life of Hsieh “an American internet entrepreneur and venture capitalist who grew up in Northern California, attended Harvard University and went on to become the CEO of Zappos, moving the world headquarters to Las Vegas where he restored much of the historic downtown and became famous in the tech world for his ‘happiness’ work culture before his tragic death in a mysterious house fire in 2020. He was 46 years old.”