Free to Be…You and Me, a project of the Ms. Foundation for Women, is a record album, and illustrated book first released in November 1972, featuring songs and stories from many current celebrities of the day (credited as "Marlo Thomas and Friends") such as Alan Alda, Rosey Grier, Cicely Tyson, Carol Channing, Michael Jackson, and Diana Ross, among others. An ABC Afterschool Special using poetry, songs, and sketches, followed two years later in March 1974. The basic concept is to encourage a post-60's gender neutrality, while saluting values such as individuality, tolerance, and happiness with one's identity. A major thematic message is that anyone, whether a boy or a girl, can achieve anything.

When Max dies in an accident, he goes straight to Hell. But the Devil Barney makes him an offer: if he manages to get three innocent youths to sell him their souls in the next two months, he may stay on Earth. Max accepts, and returns to Earth, equipped with special powers. However, his task is harder than expected, especially when seven year old Tobi demands that he marry his mother.