The film's protagonists get an opportunity to make a wish. Consequently, their lives take the path they themselves ordained. Several "coincidences" bring them everything they wanted and they have the chance to experience their wishes. We are not only responsible in our lives for everything that we do, but also for everything we say, we think and desire.

The 10 Rules comedy tells a story of a shy scientist Marek who falls hopelessly in love with a seemingly inaccessible girl. His friends determined to help him, call Marek’s father, a successful publisher of books on the subject of how to get a woman. Together, they begin to develop a very peculiar course on girl psychology. However, do these 10 sure-fire rules apply exactly as described in the books?