马克·贝克 — 作者 (5)
Every Page Is Page One: Topic-Based Writing for Technical Communication and the Web [图书] 豆瓣
The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One.
For technical communicators, this Every Page is Page One environment presents a unique challenge: How do you cover a large and complex product using only topics, and how do you enable your readers to find and navigate topic-based content effectively?
In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader.
For technical communicators, this Every Page is Page One environment presents a unique challenge: How do you cover a large and complex product using only topics, and how do you enable your readers to find and navigate topic-based content effectively?
In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader.
Pivot of China [图书] 谷歌图书
China's modern history has been marked by deep spatial inequalities between regions, between cities, and between rural and urban areas. Contemporary observers and historians alike have attributed these inequalities to distinct stages of China's political economy: the dualistic economy of semicolonialism, rural-urban divisions in the socialist period, and capital concentration in the reform era. In Pivot of China, Mark Baker shows how different states across twentieth-century China shaped these inequalities in similar ways, concentrating resources in urban and core areas at the expense of rural and regional peripheries. Pivot of China examines this dynamic through the city of Zhengzhou, one of the most dramatic success stories of China's urbanization: a railroad boomtown of the early twentieth century, a key industrial center and provincial capital of Henan Province in the 1950s, and by the 2020s a "National Central City" of almost ten million people. However, due to the spatial politics of resource concentration, Zhengzhou's twentieth-century growth as a regional city did not kickstart a wider economic takeoff in its hinterland. Instead, unequal spatial politics generated layers of inequality that China is still grappling with in the twenty-first century.
Lonely Planet Europe [图书] 豆瓣
作者:
Alexis Averbuck
/
Kerry Christiani
…
出版社:
Lonely Planet
2015
- 10