【编辑推荐】
如今，通俗浪漫小说研究已经成为了一个范围广阔、成果颇多的学术领域，不仅拥有相关的国际联盟组织可以每年召开世界级的研讨大会，还持续稳定地出版了一系列学术期刊。而为所有这一切可喜发展打下关键性基础的，正是珍妮斯•A. 拉德威这本于三十多年前写就的经典著作。
20世纪下半叶，为什么作为出版业最有利可图的类别之一的浪漫小说会吸引数百万女性读者?作者从复杂的出版和发行业务到个人读者与文本的接触，多角度深入探讨女性阅读浪漫小说事件肌理，挑战女权主义者、文学评论家以及大众文化理论家对阅读浪漫小说的贬低，认为应该鼓励浪漫主义读者在现实中发声，而不是在想象的孤独中表现出来。
【名人评价及推荐】
《阅读浪漫小说》是独一无二的。它为文化研究设定了一个标准，几乎没有后来者可以达到其高度，即通过密切接触那些可能受到大众文化影响的人群，来检验关于大众文化效应的理论。
——《美国历史杂志》
本书针对浪漫主义小说及其热诚的消费者，做出了非常精彩且透彻的分析。
——《纽约时报书评》
珍妮斯•拉德威对当代女性阅读小说的现象，以及享受这类小说的女性如何看待自己的生活，进行了巧妙而动人的描绘。
——《传播学期刊》
本书不仅探讨了浪漫小说的成规惯例，还对小说及其读者如何对抗某些特定的刻板印象进行了考察，这类印象通常是由那些不读此类书的人塑造出来的。拉德威的研究是社会性文学批评的一个既有趣又有争议的方面。
——《大都会》
【内容介绍】
女权主义者、文学批评家和大众文化理论家总是忽视浪漫主义阅读。他们声称，“浪漫情节”会促进女性读者对男人的依赖，以及对流行文化所传达的压制性意识形态的接受。珍妮斯•拉德威挑战了这一说法，认为批评的注意力必须从孤立地考虑文本本身，转移到阅读背后那复杂的社会事件上。
《阅读浪漫小说》一书因其革新性、突破性的人种志调研方式而获得了极高的赞誉。在针对流行艺术的研究领域，本书具有不可替代的参考意义。这本里程碑式的著作不仅破除了流行文化中的消费“神话”，并借此分析了女性读者这一特定群体的审美和消费倾向。

本书是传播学媒介分析和文化研究经典著作，2012年劳特利奇出版社出版了本书的20周年纪念版。本书反对将粉丝看做愚昧、盲目的“文化白痴”，而是将他们看作媒体内容的积极消费者、熟练的参与者，是从借来的材料中建构自己文化的游猎式的文本盗猎者，是勇于争夺文化权力的斗士。电视粉丝热衷于对媒体文本进行各种自主性的符号阐释，并且从大众文化资源中盗取零散的片段，讲述自己的故事，阐发自己的欲望。本书的作者从粉丝和学者双重知情人身份的角度出发，以详细而生动的具体案例，分析了《星际迷航》《布雷克七人组》《异形帝国》《侠胆雄狮》《双峰》等电视剧粉丝的再创作行为和社群生态，以民族志研究方法为主考察粉丝社群，重点关注其社会机制、文化实践，并在此基础上讨论了大众媒体、资本主义消费主义和观众意识形态及能动性之间的复杂关系。

《粉丝文化读本》第一次系统地翻译介绍了西方粉丝文化的研究成果，内容涉及粉丝的定义、粉丝的消费特征、粉丝的文化政治等，具有学术前沿性和重要的理论参考价值。随着大众消费文化的兴起，粉丝群体及其文化身份、消费行为等正引起文化研究和其他人文社会科学学者越来越浓厚的兴趣。
粉丝不仅是一个文化群体，同时也是一个具有政治意义的消费群体。可以说，不深入了解粉丝就无法理解当今世界的文化状况。但是，到底什么是粉丝？粉丝的文化消费行为有什么特征？到底应该如何理解和评价粉丝及其消费行为的政治意义？
中国学术界对这些迫切而重要的理论问题的思考还刚刚起步，缺乏可资借鉴的概念和方法。

该书展现了一个崭新的领域：在这里新媒体和旧媒体相互碰撞、草根媒体和公司化大媒体相互交织、媒体制作人和媒体消费者的权利相互作用，所有这一切都是以前所未有、无法预测的方式进行的。

An essential introduction to a rapidly growing field of study, The Fan Fiction Studies Reader gathers in one place the key foundational texts of the fan studies corpus, with a focus on fan fiction. Collected here are important texts by scholars whose groundbreaking work established the field and outlined some of its enduring questions. Editors Karen Hellekson and Kristina Busse provide cogent introductions that place each piece in its historical and intellectual context, mapping the historical development of fan studies and suggesting its future trajectories.

Organized into four thematic sections, the essays address fan-created works as literary artifacts; the relationship between fandom, identity, and feminism; fandom and affect; and the role of creativity and performance in fan activities. Considered as literary artifacts, fan works pose important questions about the nature of authorship, the meaning of “originality,” and modes of transmission. Sociologically, fan fiction is and long has been a mostly female enterprise, from the fanzines of the 1960s to online forums today, and this fact has shaped its themes and its standing among fans. The questions of how and why people become fans, and what the difference is between liking something and being a fan of it, have also drawn considerable scholarly attention, as has the question of how fans perform their fannish identities for diverse audiences.

Thanks to the overlap between fan studies and other disciplines related to popular and cultural studies—including social, digital, and transmedia studies—an increasing number of scholars are turning to fan studies to engage their students. Fan fiction is the most extensively explored aspect of fan works and fan engagement, and so studies of it can often serve as a basis for addressing other aspects of fandom. These classic essays introduce the field’s key questions and some of its major figures. Those new to the field or in search of context for their own research will find this reader an invaluable resource.

In recent years, otaku culture has emerged as one of Japan's major cultural exports and as a genuinely transnational phenomenon. This timely volume investigates how this once marginalized popular culture has come to play a major role in Japan's identity at home and abroad. In the American context, the word otaku is best translated as 'geek' - an ardent fan with highly specialized knowledge and interests. But it is associated especially with fans of specific Japan-based cultural genres, including anime, manga, and video games. Most important of all, as this collection shows, is the way otaku culture represents a newly participatory fan culture in which fans not only organize around niche interests but produce and distribute their own media content. In this collection of essays, Japanese and American scholars offer richly detailed descriptions of how this once stigmatized Japanese youth culture created its own alternative markets and cultural products such as fan fiction, comics, costumes, and remixes, becoming a major international force that can challenge the dominance of commercial media. By exploring the rich variety of otaku culture from multiple perspectives, this groundbreaking collection provides fascinating insights into the present and future of cultural production and distribution in the digital age.

How have animation fans in Japan, South Korea, the United States, and Canada formed communities and dealt with conflicts across cultural and geographic distance? This book traces animation fandom from its roots in early cinema audiences, through mid-century children's cartoon fan clubs, to today's digitally-networked transcultural fan cultures.