Here's my half-baked deep thought of the day.
The culture industry is in the business of producing "culture" and distributing it, unidirectionally, to consumers of culture (think movies, TV shows, albums, books). We had a brief respite with the internet and social media, which are bidirectional and therefore interactive, as companies experimented with co-opting user content for use in cultural products. That period looks to be ending now, and companies are back to the business of unidirectionally firing cultural products at us. Since they never really figured out how to turn what the masses produce towards their ends without incurring significant costs, they are instead opting to fill the internet with generative AI output, which they can control and manipulate, and whose costs are the "better" kinds of costs (labor costs to hire content moderators, even contractors, are far worse to e.g. Wall Street than capital expenditures for servers or, even better, rental costs for cloud services).
The fact that Google took a perfectly good and functional internet search engine that lots of people liked and started turning it into an AI slop generator makes more sense, at least to me, when viewed through this lens. Google's search engine was never really a search engine. It was always a cultural artifact, complete with "commercials" (ads), with web page creators as producers. At some point Google calculated that using an in-house generative AI to produce the content for this artifact made more sense, so they started experimenting with it.
#AI #GenAI #GenerativeAI #Google #Gemini #culture #CultureIndustry
