" The Way We Think is a dazzling tour of the complexities of human imagination."--George Lakoff, co-author of Philosophy in the Flesh and Where Mathematics Comes From . In its first two decades, much of cognitive science focused on such mental functions as memory, learning, symbolic thought, and language acquisition--the functions in which the human mind most closely resembles a computer. But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind. The Way We Think is a landmark synthesis that exemplifies this new direction. The theory of conceptual blending is already widely known in laboratories throughout the world; this book is its definitive statement. Gilles Fauconnier and Mark Turner argue that all learning and all thinking consist of blends of metaphors based on simple bodily experiences. These blends are then themselves blended together into an increasingly rich structure that makes up our mental functioning in modern society. A child's entire development consists of learning and navigating these blends. The Way We Think shows how this blending operates; how it is affected by (and gives rise to) language, identity, and concept of category; and the rules by which we use blends to understand ideas that are new to us. The result is a bold, exciting, and accessible new view of how the mind works.

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data?
This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.
*First work to use the science of perception to help serious designers and analysts optimize understanding and perception of their data visualizations.
* Major revision of this classic work, with a new chapter on visual thinking, new sections on face perception and flow visualization, and a much expanded chapter on color and color sequences.
*New to this edition is the full color treatment throughout, to better display over 400 illustrations.

The celebrated design professor here tackles the question of how best to communicate real-life experience in a two-degree format, whether on the printed page or the computer screen. The Whole Earth Review called
a "passionate, elegant revelation."

《认知心理学及其启示(第7版)》自1980年第一版出版以来，每五年更新一版，是认知心理学领域的经典教材。该第7版于2010年出版，是最新版。《认知心理学及其启示(第7版)》系统地将传统认知心理学与脑功能成像技术的应用相结合，侧重于人脑的认知研究。并通过“启示”将研究与我们的生活联系起来。作者以流畅的语言，深厚的学术功底，引领读者进入认知心理学领域。
《认知心理学及其启示(第7版)》共14章，第1章介绍了认知心理学发展和思路以及人类认知的神经基础，第14章介绍了认知的个体差异。其余12章分别探讨了知觉、注意、心理表象、知识表征、记忆、问题解决、推理、判断和决策、语言等各个人类认知的信息加工过程，其中每两章为一个专题，共六个专题。同事，吸纳了认知神经科学领域内的研究成果，分析了认知的神经基础，内容详尽、深入，具有相当的前沿性。《认知心理学及其启示(第7版)》是心理学、计算机等专业的教师、学生和研究人员系统地了解认知心理学及其最新发展的不可多得的教材。