Review
Lucid and comprehensive, Jackson's book elegantly synthesizes several important strands of network science from sociology, physics, mathematics, computer science, and economics. It will be an immensely useful reference for researchers and students alike.
(Duncan Watts, Columbia University )
Product Description
Networks of relationships help determine the careers that people choose, the jobs they obtain, the products they buy, and how they vote. The many aspects of our lives that are governed by social networks make it critical to understand how they impact behavior, which network structures are likely to emerge in a society, and why we organize ourselves as we do. In Social and Economic Networks, Matthew Jackson offers a comprehensive introduction to social and economic networks, drawing on the latest findings in economics, sociology, computer science, physics, and mathematics. He provides empirical background on networks and the regularities that they exhibit, and discusses random graph-based models and strategic models of network formation. He helps readers to understand behavior in networked societies, with a detailed analysis of learning and diffusion in networks, decision making by individuals who are influenced by their social neighbors, game theory and markets on networks, and a host of related subjects. Jackson also describes the varied statistical and modeling techniques used to analyze social networks. Each chapter includes exercises to aid students in their analysis of how networks function.
This book is an indispensable resource for students and researchers in economics, mathematics, physics, sociology, and business.

一本全新、重磅而有趣的权威之作，讲述社会网络的特点和人们在其中的位置如何塑造我们的观念和行为，并影响我们的人生。
人类网络的结构和位置，决定着每个人在交友、择校、就业、理财、养育子女、休闲娱乐等所有方面的选择，决定着人们的圈子和“三观”，决定着哪些人更有权势和影响力、更容易成功。没有人能逃脱生活编织的大网。
人类网络还与许多重大社会问题密不可分：传染病、不平等、社会固化、金融危机、贸易摩擦、战争与和平……对这些顽固的“社会癌症”，网络思维或许能帮我们找到根治之策。
马修•杰克逊对人类网络的观察与分析，结合了心理学、社会学、历史学、生物学、计算机科学、行为经济学等多个学科的成果，通过精彩纷呈的案例、逻辑、游戏与图示，给我们讲述人类社会网络的精彩故事。