Million-dollar birthday parties, megayachts on the French Riviera, and $40,000 bottles of champagne. In today’s New Gilded Age, the world’s moneyed classes have taken conspicuous consumption to new extremes. In Very Important People, sociologist, author, and former fashion model Ashley Mears takes readers inside the exclusive global nightclub and party circuit—from New York City and the Hamptons to Miami and Saint-Tropez—to reveal the intricate economy of beauty, status, and money that lies behind these spectacular displays of wealth and leisure.
Mears spent eighteen months in this world of “models and bottles” to write this captivating, sometimes funny, sometimes heartbreaking narrative. She describes how clubs and restaurants pay promoters to recruit beautiful young women to their venues in order to attract men and get them to spend huge sums in the ritual of bottle service. These “girls” enhance the status of the men and enrich club owners, exchanging their bodily capital for as little as free drinks and a chance to party with men who are rich or aspire to be. Though they are priceless assets in the party circuit, these women are regarded as worthless as long-term relationship prospects, and their bodies are constantly assessed against men’s money.
A story of extreme gender inequality in a seductive world, Very Important People unveils troubling realities behind moneyed leisure in an age of record economic disparity.

How are boundaries created between groups in society? And what do these boundaries have to do with social inequality? In this pioneering collection of original essays, a group of leading scholars helps set the agenda for the sociology of culture by exploring the factors that push us to segregate and integrate and the institutional arrangements that shape classification systems. Each examines the power of culture to shape our everyday lives as clearly as does economics, and studies the dimensions along which boundaries are frequently drawn. The essays cover four topic areas: the institutionalization of cultural categories, from morality to popular culture; the exclusionary effects of high culture, from musical tastes to the role of art museums; the role of ethnicity and gender in shaping symbolic boundaries; and the role of democracy in creating inclusion and exclusion. The contributors are Jeffrey Alexander, Nicola Beisel, Randall Collins, Diana Crane, Paul DiMaggio, Cynthia Fuchs Epstein, Joseph Gusfield, John R. Hall, David Halle, Richard A. Peterson, Albert Simkus, Alan Wolfe, and Vera Zolberg.

How do dealers price contemporary art in a world where objective criteria seem absent? "Talking Prices" is the first book to examine this question from a sociological perspective. On the basis of a wide range of qualitative and quantitative data, including interviews with art dealers in New York and Amsterdam, Olav Velthuis shows how contemporary art galleries juggle the contradictory logics of art and economics. In doing so, they rely on a highly ritualized business repertoire. For instance, a sharp distinction between a gallery's museumlike front space and its businesslike back space safeguards the separation of art from commerce. Velthuis shows that prices, far from being abstract numbers, convey rich meanings to trading partners that extend well beyond the works of art. A high price may indicate not only the quality of a work but also the identity of collectors who bought it before the artist's reputation was established. Such meanings are far from unequivocal. For some, a high price may be a symbol of status; for others, it is a symbol of fraud. Whereas sociological thought has long viewed prices as reducing qualities to quantities, this pathbreaking and engagingly written book reveals the rich world behind these numerical values. Art dealers distinguish different types of prices and attach moral significance to them. Thus the price mechanism constitutes a symbolic system akin to language.

In Negotiating Opportunities, Jessica McCrory Calarco argues that the middle class has a negotiated advantage in school. Drawing on five years of ethnographic fieldwork, Calarco traces that negotiated advantage from its origins at home to its consequences at school. Through their parents' coaching, working-class students learn to follow rules and work through problems independently. Middle-class students learn to challenge rules and request assistance, accommodations, and attention in excess of what is fair or required. Teachers typically grant those requests, creating advantages for middle-class students. Calarco concludes with recommendations, advocating against deficit-oriented programs that teach middle-class behaviors to working-class students. Those programs ignore the value of working-class students' resourcefulness, respect, and responsibility, and they do little to prevent middle-class families from finding new opportunities to negotiate advantages in school.

Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider's study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics - and the arbitrariness - behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right 'look' is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, "Pricing Beauty" offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.

Cultural Analysis and Bourdieu's Legacy explores the achievements and limitations of a Bourdieusian approach to cultural analysis through original contributions from distinguished international scholars. This edited collection offers sustained critical engagement, substantiated by new empirical work. It presents concrete evidence of different approaches to the interpretation of culture in Britain, France and the USA. Discussions are situated in relation to current debates about cultural analysis, in particular the vibrant and extensive disputes concerning the applicability of Bourdieu's concepts and methods. Subsequently, implications for the future of research work in cultural analysis, including into theory and methods, are drawn. The contributing authors offer key interpretations of the work of Bordieu, arguments for alternative approaches to cultural analysis, and critical applications of his concepts in empirical analysis. This book is essential reading for graduate students of sociology, cultural studies, social anthropology or cultural geography, providing great insight into the work of one of the most eminent contemporary scholars in the field of cultural analysis.

Social scientists seek to develop systematic ways to understand how people make meaning and how the meanings they make shape them and the world in which they live. But how do we measure such processes? Measuring Culture is an essential point of entry for both those new to the field and those who are deeply immersed in the measurement of meaning. Written collectively by a team of leading qualitative and quantitative sociologists of culture, the book considers three common subjects of measurement—people, objects, and relationships—and then discusses how to pivot effectively between subjects and methods. Measuring Culture takes the reader on a tour of the state of the art in measuring meaning, from discussions of neuroscience to computational social science. It provides both the definitive introduction to the sociological literature on culture as well as a critical set of case studies for methods courses across the social sciences.

Talk of love surrounds us, and romance is a constant concern of popular culture. Ann Swidler's "Talk of Love" is an attempt to discover how people find and sustain real love in the midst of that talk, and how that culture of love shapes their expectations and behaviour in the process. To this end, Swidler conducted extensive interviews with middle Americans and wound up offering us something more than an insightful exploration of love: "Talk of Love" is also a compelling study of how much our culture affects even the most personal of our everyday experiences.

Drawing on remarkably frank, in-depth interviews with 160 successful men in the United States and France, Michè le Lamont provides a rare and revealing collective portrait of the upper-middle class--the managers, professionals, entrepreneurs, and experts at the center of power in society. Her book is a subtle, textured description of how these men define the values and attitudes they consider essential in separating themselves--and their class--from everyone else. "Money, Morals, and Manners" is an ambitious and sophisticated attempt to illuminate the nature of social class in modern society. For all those who downplay the importance of unequal social groups, it will be a revelation.