Bonilla-Silva, although he brings up good points (the fact that color-blind racism is the dominant ideology) his arguments are one sided. For example: he believes that blacks who claim that they didn't get a job because of their color are justified and valid. However, when whites claim that they didn't get a job because of a minority (as a result of affirmative action), that whites use this storyline so that they never have to believe that they weren't qualified for a job or promotion. Also, Bonilla-Silva states that if a white person were more qualified than a minority and still lost the job over a minority, he suggests that perhaps the white applicant didn't interview well, but doesn't make the same excuses for the black applicant. Basically he's saying that if a black person doesn't get a job then it's because of discrimination no matter what. Bonilla-Silva is completely one-sided.
He completely rebukes reverse discrimination. His studies which are supposed to prove his theories are also weak. He interviewed many whites about their views on blacks but he only interviewed a handful of blacks about their views on whites. I would have felt better about the book if he admitted to being as racist as he claims that whites are.

During the Cold War, several prominent African American radical activist-intellectuals—including W.E.B. and Shirley Graham Du Bois, journalist William Worthy, Marxist feminist Vicki Garvin, and freedom fighters Mabel and Robert Williams—traveled and lived in China. There, they used a variety of media to express their solidarity with Chinese communism and to redefine the relationship between Asian struggles against imperialism and black American movements against social, racial, and economic injustice. In The East Is Black, Taj Frazier examines the ways in which these figures and the Chinese government embraced the idea of shared struggle against U.S. policies at home and abroad. He analyzes their diverse cultural output (newsletters, print journalism, radio broadcasts, political cartoons, lectures, and documentaries) to document how they imagined communist China’s role within a broader vision of a worldwide anticapitalist coalition against racism and imperialism.