Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world's population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, video, and photos, all our social media traffic, our online shopping, even the GPS data from our cars.
"Big Data" represents a qualitative change, not simply a quantitative one. The term refers both to the new technologies involved, and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies…

Two Concepts of Liberty was the inaugural lecture delivered by Isaiah Berlin before the University of Oxford on October 31, 1958. It was subsequently published as a 57-page pamphlet by Oxford at the Clarendon Press. It also appears in the collection of Berlin's papers entitled Four Essays on Liberty (1969) and was more recently reissued in a collection entitled simply Liberty (2002).
Berlin distinguished between two forms or concepts of liberty – negative liberty and positive liberty – and argued that the latter concept has often been used to cover up abuse, leading to the curtailment of people's negative liberties "for their own good".
Berlin believed that positive liberty nearly always gave rise to the abuse of power. For when a political leadership believes that they hold the philosophical key to a better future, this sublime end can be used to justify drastic and brutal means. Berlin saw the vanguard elite of the Soviet Union as a prime example of the dangers of 'positive liberty' and the concept can be seen as especially salient during the Cold War, where revolutionary sentiment was rife.
Berlin believed that a more precautious principle was needed, and that was 'negative liberty', where individuals are protected against radical or revolutionary messages, and thus have little grand or existential freedom but are granted the more 'internal' liberty to pursue recreational and consumer interests.