Newly-founded Icelandic imprint NIX welcomes Swiss talent Chlär for its sophomore release as he drops a trio of dynamic productions across his ‘Dance Instructor’ EP.



An imprint with an ethos of showcasing fresh, singular material from across the electronic spectrum, NIX looks set to make a statement as a label to watch in the months ahead. Founded in 2021 by Reykjavik favourite and bbbbbb alumnus Árni, who combined with fellow Icelandic talent and synth-disco producer Hermigervill for the label’s first release, the label now opens its doors to its first international guest in Berlin-based, Swiss DJ, producer and label owner, Chlär. Fresh from releases on Mutual Rytm and Welcome To The World Loop, the Bipolar Disorder coowner flexes his muscles as he serves up a trio of driving yet nuanced productions across his ‘Dance Instructor’ EP.



A1 ‘Galvanizer’ is a loopy, hypnotic tunnelling ride through classic and modern techno soundscapes as rolling drums and icy hats guide vocal snippets down a descending groove, while ‘Vital Force’ showcases his studio talents and wide-reaching sound palette as skittering percussion, snaking low-ends, and further warped vocal interjections drive the production into the peak-time hours. The B-Side is home to title track ‘Dance Instructor’, serving up a seven-minute cascading dive through vivacious, spirited percussion arrangements, resonant lead stabs and sharp claps to draw from cues in its title and serve up a production set to make dancers let go and lose themselves to the groove.

Happy to launch this label with the first release of Funk Assault! Chlär and Alarico selected those tracks which embody Primal Instinct Rec. vision.



The records features some highly awaited tunes as well as a very distinctive style that is meant to set the tone of the label. Expect nothing but music that focuses on gritty, organic if not bionic soundscapes wrapped in tribal and soul driving grooves.



For this release ''Minimum One Post A Week'' the duo decided to go on a journey discussing the current urges and behaviours of techno artists on social media. Interpretation of these titles is up to you...

Swiss artist and mastering engineer Chlär’s last outing on Mutual Rytm, his ‘Optimized Grooves’ EP, was a stand-out success that made an impact far and wide across the techno realm. It was another big step for the fast-rising producer, who is also a dexterous DJ that plays across three and even four decks in the club. A craftsman of sounds, his take on techno is full throttle and has come on labels like Iceland’s NIX and Stranger’s Self Reflektion imprint. Always looking to improve his sounds, he hits a perfect sweet spot with a fresh and visionary approach across six fresh productions with his ‘Intrinsic Drive’ EP, again showcasing exemplary creative progression in his ever-impressing production skills.



Up first is ‘Dopamine Rush’, a quickened techno pumper with synths peeling off the straight-ahead drums and locking you into a state of hypnosis. The title track ‘Intrinsic Drive’ is a tightly woven mix of drums, hits and bass that never lets up, while the supple rhythm is overlaid with alien sound designs to up the intensity. ‘For Marco’ takes a heavier path with darkened and more weighty kick drums under eerie synth loops. There is a real swing in the drums of ‘Steady Pace’ as the crisp hits and vocal fragments all up the ante, before ‘Greedy Man’ delivers a tough panel beater with skewed synths and an industrial undertone. Digital bonus ‘May I Dance?’ rounds things out with raw textures and unhinged loops that take you to the heart of a strobe-lit dance floor, shaping up another mighty fine statement of intent from the ever more vital Swiss native.

“In an era where technology entwines our everyday existence, where the virtual realm shapes our interactions, and where the pursuit of influence takes centre stage comes an EP that delves deep into the modern tapestry of human existence. ‘Modern Survival’ is not merely a collection of songs and visual clips, but a poignant reflection on the intricate dance between our primal instincts and the brave new world we navigate today. The EP invites listeners on a journey of self-discovery and reflection, prompting them to ponder the fundamental essence of our existence in an environment of fast-paced technological evolution.” - Chlär



Chlär now returns to his imprint with solo venture ‘Modern Survival’.



While the first Primal Instinct release saw references to artist urges and behaviours on social media, this next instalment explores a

modern recontextualisation of humanity’s hierarchy of needs in yet another high-concept EP.



First up, ‘Internet Soulmate’ boasts a crunchy bassline as its drum work chugs along the track playfully. The groove

twists and turns before the hypnotic and tribal ‘Supermarket Hunting’ continues with sounds of nature, loopy rhythm

and syncopated bleeps.



On the B-side’s ‘Body Control Officer’, human-made grooves intertwine with machine-like thrum, synths whirring and

zapping, while ‘Competitive Influencing’ takes off with rolling percussion, subtle whistles and distorted vocal one-shots.

Closing out another stellar offering from the Primal Instinct frontman, Chlär brings the dark ‘Scout My Algorithm’, a

brooding slow-burner offset by smooth arpeggio snippets and warped slices of digital noise.