The Time's second album, What Time Is It?, is similar in many ways to The Time (1981), except better all-around, boasting three extended synth-funk jams ("Wild and Loose," "777-9311," "The Walk") that surpass those on the preceding album, plus a humorously wonderful ballad, "Gigolos Get Lonely Too," that tops any of those on the band's eponymous debut. In terms of similarities, both What Time Is It? and The Time are largely the work of Prince with the exception of the vocals, which are sung instead by Morris Day. Jesse Johnson (guitar), Terry Lewis (bass), Jimmy Jam (keyboards), Monte Moir (keyboards), and Jellybean Johnson (drums) are again listed as bandmembers, and though they certainly performed this material live in-concert as Prince's opening act, it's questionable how much musical input they had in the recording studio. Prince reportedly performed every note of music heard here except the vocals, though there's no evidence of that in the liner notes (at least not on the initial edition), as the only sign of his involvement is a production credit for Jamie Starr, one of his pseudonyms. Another similarity between What Time Is It? and The Time is the slim song offerings -- only six songs on each album, and though half the songs approach ten minutes in length, there are slight offerings on each album, "Onedayi'mgonnabesomebody" thankfully the only inconsequential song here. Any way you measure it, What Time Is It? is undoubtedly the better of the two albums, and the Time's most fully developed album overall, if not their flat-out best. Sure, there are only six songs, but five of them are fantastic, especially "777-9311," and the album itself sounds much more fully produced than its predecessor. Any fan of Prince's early-'80s work, particularly 1999 (1983), will find much to enjoy on What Time Is It?

Essentially a side project for Prince in the wake of his tour with Rick James in support of Dirty Mind (1980), the Time made their self-titled album debut in 1981, a few months before the release of Controversy. The band's lineup is listed as Morris Day (vocals), Jesse Johnson (guitar), Terry Lewis (bass), Jimmy Jam (keyboards), Monte Moir (keyboards), and Jellybean Johnson (drums) -- all from the same Minneapolis music scene as Prince -- though reportedly all the music heard on The Time was performed by Prince with the exception of the vocals and a couple synthesizer solos. Moreover, Prince wrote all but one of the songs. None of this information is evident in the liner notes, however (at least not on the initial edition), as the only sign of Prince's involvement is a production credit for Jamie Starr, one of his pseudonyms. The origin of the Time -- and subsequently Vanity 6 -- came about because Prince was a prolific artist and his record label, Warner Brothers, recognizing this, gave him its contractual blessing to create side projects. This worked out well for Prince since he was able to release music in addition to his proper solo recordings, and he would have himself an opening band for his tours. The Time may have not written or performed the music on their self-titled debut, but they were fully capable of performing it live on-stage as Prince's opening act. Far from a bunch of stage actors, the Time was actually a talented bunch: Morris Day would prove himself a charismatic frontman and had previously co-written "Partyup" for Dirty Mind; Jesse Johnson would develop as a virtuosic guitarist; and most accomplished of all, Terry Lewis and Jimmy Jam would become a first-rate production duo, helming Janet Jackson's Control in 1986, among many other projects. As for the album itself, The Time is short on material, featuring only six songs, a couple of them quite slight, but there are a few truly fantastic songs here on a par with Prince's best work of the era, namely "Get It Up," "Cool," and "The Stick," all extended synth-funk jams in the eight-to-ten-minute range. Successive albums by the Time would be more typical of the band itself, yet The Time is no less noteworthy for the lack of the band's involvement; in fact, this debut release is especially noteworthy for Prince fans enamored of his Dirty Mind-era output, for the music here feels like a session of outtakes as sung by Morris Day.