Contents: - How We Read - How Type Works - Evaluating Typefaces - Choosing and Pairing Typefaces - Typographic Systems - Composition. Typography is your design's voice and the most powerful tool you have to communicate with your readers. Learn how to wield

本书特色：　　强调LATEX作为一种标记语言的使用，其作用与XML的核心思想一致，即分离格式与内容。　　详细讨论了重要的组件，并附有与其相关的标准的内容。　　本书附带的光盘涵盖了本书中的大量信息，以及可以在Windows、Mac OS X和Linux系统下安装使用的LATEX完全版。

As one of a graphic designer’s most essential tools, typefaces influence the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in a font.
The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundaries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.
As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

Learn how to transfer typographic principles to the web Typographers who lack web design skills have begun to realize the potential of web-based type and they want to learn how to use it. This practical book applies decades of typographic theory and practice directly to web design using HTML and CSS. Clear explanations of all typographic rules and examples of successful and unsuccessful typographic solutions are covered to help you gain a solid understanding of the possibilities of web typography. Exercises in both HTML and CSS are included and are supported by a secure site with solutions, critiques, and revisions for each lesson, enabling you to think like a typographer while writing in HTML and CSS. Typography expert Laura Franz takes you on a journey to learn ways to help readers find, understand, and connect with words, ideas, and information they seek. You'll learn how to choose fonts, create rhythm and tension, organize information, create a system of hierarchy, work with tabular information, apply a typographic system across multiple pages, build a font library, and garner beneficial lessons from historical approaches to typography. Delivers all typographic rules in a clear, straightforward manner Provides time-tested typography rules to follow, explains why they work and when to break them Presents opportunities to test rules with hands-on exercises in HTML and CSS Includes an array of helpful examples and solutions to common challenges Typographic Web Design serves as a clear, approach guide to showing you how to use typography for the web with HTML and CSS.

The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Meridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer's artistic development. For the first time, all of his types - from the design phase to the marketing stage - are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture.

Jost Hochuli’s concise guide to micro-typography considers everything that can happen within a column of text. The book was published first, in several languages, in 1987 and 1988. Hochuli then developed the German text, publishing it again in 2005, with Verlag Niggli in Switzerland. That new edition is the basis for our book: translating and adapting the work to English-language conditions.

"The Newspaper Designer's Handbook" is a step by step guide to every aspect of newspaper design, from basic page layout to complex infographics. The new edition features dozens of new page-design examples, as well as an expanded section on web design and increased emphasis on digital photography. This textbook is for journalism students and professionals alike. It is loaded with examples, advice, design ideas, and exercises that teach students how to manipulate the basic elements of design (photos, headlines, and text); create charts, maps, and diagrams; design attractive photo spreads; add effective, appealing sidebars to complex stories; create lively, engaging feature page designs; work with color; and redesign a newspaper.

This classic typography book, first published in 1993, is now updated with brand-new typefaces, fonts, and illustrations. Internationally renowned graphic designer Erik Spiekermann explains in everyday terms what typography is and offers design guidance in choosing type for legibility, meaning, and aesthetic appeal. Stop Stealing Sheep and Find Out How Type Works, 2nd Edition guides the reader through all aspects of typography, from the history and mechanics of type, to training the eye to recognize and choose typefaces. Uncover type's roots and placement within society and learn how to use space and layout to improve overall communication. This elegant guide for readers of all levels is revised and updated to discuss the particular design challenges of type on the Internet. Note: This title was originally announced in the October 2000 Pearson Technology Group catalog.

Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.

Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.