From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

A cosmic war is a religious war. It is a battle not between armies or nations, but between the forces of good and evil, a war in which God is believed to be directly engaged on behalf of one side against the other.

The hijackers who attacked the United States on September 11, 2001, thought they were fighting a cosmic war. According to award-winning writer and scholar of religions Reza Aslan, by infusing the United States War on Terror with the same kind of religiously polarizing rhetoric and Manichean worldview, is also fighting a cosmic war–a war that can’t be won.

How to Win a Cosmic War is both an in-depth study of the ideology fueling al-Qa‘ida, the Taliban, and like-minded militants throughout the Muslim world, and an exploration of religious violence in Judaism, Christianity, and Islam. Surveying the global scene from Israel to Iraq and from New York to the Netherlands, Aslan argues that religion is a stronger force today than it has been in a century. At a time when religion and politics are increasingly sharing the same vocabulary and functioning in the same sphere, Aslan writes that we must strip the conflicts of our world–in particular, the War on Terror–of their religious connotations and address the earthly grievances that always lie behind the cosmic impulse.

How do you win a cosmic war? By refusing to fight in one.

The history of the White House, first completed in 1799, reflects the history of America itself. It was the dream of George Washington to have an elegant "presidential mansion" in the capital city that was named after him. Yet he is the only president who never got to live there. All the rest have made their mark--for better or worse--on the house at 1600 Pennsylvania Avenue. Megan Stine explains how the White House came to be and offers young readers intriguing glimpses into the lives of the First Families--from John and Abigail Adams to Barack and Michelle Obama.

One of New York Magazine's best books on Silicon Valley!
The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America
Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects.
Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not.
The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.