typography
The Form of the Book Book 豆瓣
作者:
Catherine de Smet
/
James Goggin
…
Occasional Papers
2010
Never Use Futura 豆瓣
作者:
Douglas Thomas
Princeton Architectural Press
2017
- 10
It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today---the typeface of modern design---more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
传奇字体 (2007) 豆瓣 TMDB IMDb 维基数据
Helvetica
8.4 (90 个评分)
导演:
加利·哈斯特维特
演员:
Michael Bierut
/
Neville Brody
…
其它标题:
Helvetica
/
海维提卡
…
由独立制片人导演Gary Hustwit执导拍摄的纪录片《传奇字体》,讲述了Helvetica字体从起源诞生到它的特性和影响力,影片访谈了不同时期的老中青三代设计师,畅谈这款简洁、直接、醒目的传奇字体背后的故事。
1957年,新字体Helvetica由麦克斯·米耶丁格和爱德华德·霍夫曼在瑞士Münchenstein的哈斯铸造所作为排版铅字制作。新的工业化时代正在来临,这种容易辨识和阅读的字体形式更适应快节奏的生活和工业化生产的需要,很快风靡世界。2007年,Helvetica字体诞生满五十周年。Helvetica字体已然存在于我们随处可见的任何一处角落,几乎成为了工业文明和机械化的象征。
1957年,新字体Helvetica由麦克斯·米耶丁格和爱德华德·霍夫曼在瑞士Münchenstein的哈斯铸造所作为排版铅字制作。新的工业化时代正在来临,这种容易辨识和阅读的字体形式更适应快节奏的生活和工业化生产的需要,很快风靡世界。2007年,Helvetica字体诞生满五十周年。Helvetica字体已然存在于我们随处可见的任何一处角落,几乎成为了工业文明和机械化的象征。