“底层逻辑”来源于不同中的相同，变化背后的不变。只有掌握了底层逻辑，只有探寻到万变中的不变，才能动态地、持续地看清事物的本质。
在本书中，中国著名商业顾问刘润把在《5分钟商学院》中讲述的底层逻辑的内容做了总结，与你分享是非对错、思考问题、个体进化、理解他人和社会协作五个方面的底层逻辑，带你看清这个世界的底牌。
“底层逻辑”并不局限于商业世界。希望你在看到千变万化的世界后，依然能心态平静、不焦虑，能够通过“底层逻辑＋环境变量”不断创造新的方法论，在工作和生活中都始终如鱼得水。

什么是进化的力量？
进化的力量就是面对变化，用海量的“物竞”应对复杂的“天择”的力量。
商业进化和生物进化的底层逻辑是相通的：不是最强壮的，也不是最聪明的，而是最适合的才能生存。我们必须不断地进化，企业如此，个人也如此。
我们周围的世界正在发生什么变化？我们应该如何进化？中国著名商业顾问刘润将从达尔文雀、活力老人、数字石油、新消费时代、Z0世代、流量新生态、跨境加时赛、疯狂生长的8个方面，与你一同探寻这些问题的答案。
看清世界的变化，你也能成为一只商业世界的“达尔文雀”，不断进化，与时俱进。

Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.”

Readers of Alan Blinder's regular Business Week column appreciate his concise, thought-provoking opinions and his eloquent prose. In Hard Heads, Soft Hearts he brings to life the inner workings of America's economy and in so doing explains what's wrong and how to fix it.

This book explains and assesses the ways in which micro, welfare and benefit-cost economists view the world of public policy. In general terms, microeconomic concepts and models can be seen to appear regularly in the work of political scientists, sociologists and psychologists. As a consequence, these and related concepts and models have now had sufficient time to influence strongly and to extend the range of policy options available to government departments. The central focus of this book is the 'cross-over' from economic modelling to policy implementation, which remains obscure and uncertain. The author outlines the importance of a wider knowledge of microeconomics for improving the effects and orientation of public policy. He also provides a critique of some basic economic assumptions, notably the 'consumer sovereignty principle'. Within this context the reader is in a better position to understand the 'marvellous insights and troubling blindnesses' of economists where often what is controversial politically is not so controversial among economists.

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Witty economists are about as easy to find as anorexic mezzo-sopranos, natty mujahedeen, and cheerful Philadelphians. But Steven E. Landsburg...is one economist who fits the bill. In a wide-ranging, easily digested, unbelievably contrarian survey of everything from why popcorn at movie houses costs so much to why recycling may actually reduce the number of trees on the planet, the University of Rochester professor valiantly turns the discussion of vexing economic questions into an activity that ordinary people might enjoy. -- Joe Queenan, The Wall Street Journal The Armchair Economist is a wonderful little book, written by someone for whom English is a first (and beloved) language, and it contains not a single graph or equation...Landsburg presents fascinating concepts in a form easily accessible to noneconomists. -- Erik M. Jensen, The Cleveland Plain Dealer ...enormous fun from its opening page...Landsburg has done something extraordinary: He has expounded basic economic principles with wit and verve. -- Dan Seligman, Fortune

PRINCIPLES OF ECONOMICS, 5E, INTERNATIONAL EDITION continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new applications emphasize the real-world relevance of economics for today's students through interesting news articles, realistic case studies, and engaging problems. The new edition also features an expanded instructor's resource package designed to assist in course planning and classroom presentation, as well as full integration of content with Aplia. I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy.--N. Gregory Mankiw.
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经济学基础(第5版)

Book Description
If you think economics is a complicated discipline that’s reserved for theorists and the intellectual elite and has nothing to do with you, think again. Economics impacts every aspect of our lives, from what we eat, to how we dress, to where we live. Economics might be complicated, but it has everything to do with you.
Economics For Dummies helps you see how your personal financial picture is influenced by the larger economic picture. When you understand how what happens on Wall Street affects Main Street and how policies emanating from the White House impact the finances in your house, you’ll be able to:
* Learn how government economic decisions affect you and your family
* Make better spending decisions and improve your personal finances
* Maximize your business profits
* Make wiser investments
Written by Sean M. Flynn, PhD, Assistant Professor of Economics at Vassar College, Economics For Dummies covers all the basics of micro- and macroeconomic theory. The next time you need to understand an economic theory or calculation, whether it’s on the nightly news or on a spreadsheet at work, you’ll no longer be in the dark. Economics For Dummies covers all the history, principles, major theories, and terminology, including:
* How economics affect governments, international relations, business, and even environmental issues like global warming and endangered species
* How the government fights recessions and unemployment using monetary and fiscal policy
* How and why international trade is good for you even if you don’t appreciate French champagne, Irish crystal, or Swiss watches
* How the law of supply and demand can explain the prices of everything from comic books to open heart surgeries
* How the Federal Reserve controls the money supply, interest rates, and inflation
* Basic theories such as Keynesian economics, the Laffer Curve, and Adam Smith’s Invisible Hand
Presenting complex theories in simple terms and helping you decode the jargon, understand the equations, and debunk the common misconceptions, Economics For Dummies could be a big boon to your personal economy!
From the Back Cover
Demystify the science of how people make choices
Learn how economics affects you — and almost everything else!
In a world of limited resources, how do people maximize their happiness? That's what economics is all about, and Economics For Dummies tackles the topic in terms you can understand. This handy guide explains both macro- and microeconomics so you can comprehend the economic forces that shape our world.
Discover how to
* Decipher consumer behavior
* Use the model of supply and demand
* Recognize what causes recessions
* Identify factors that lead to inflation
* Understand fiscal and monetary policies
* Appreciate the importance of international trade
Book Dimension
length: (cm)23.3 　　　 　　　　　 　　　　　 width:(cm)19.2

这是一本对新兴国家的成长动力进行精彩绝伦的分析，并大胆预测了决定国家未来成败的趋势与因素的权威著作。对于中国读者而言，这本书的价值主要体现在两方面，一方面是大量从事制造业和国际贸易的生意人的投资战略指导，另一方面本书是指导政府决策机构应该如何规避国家战略的风险，以及各级地方政府如何引导企业拉动当地经济的必读的决策参考。
21世纪的头10年，各个新兴国家几乎同时经历着普通繁荣时期，但在下一个10年，它们的发展将会千差万别。作者全景式地展现了新兴市场繁荣发展、衰退的局面，包括中国、俄罗斯、巴西、印度、东南亚以及欧洲国家的经济增长模式和发展轨迹，并深入探讨了各国的政体、地方保护主义、家族继承制企业等相互作用力与一个国家的经济发展之间的和谐与不平衡关系。
作者对全球经济发展趋势以及未来投资新热点和走向的揭露性观察，能够帮助我们在这次金融萧条中找到变革的思路。而且本书语言通俗易懂，从温州小商品市场的老板到政府高层，都没有任何阅读障碍。