IDEO总裁兼首席执行官蒂姆•布朗 最新著作
创新工场董事长兼首席执行官 李开复 隆重推荐
这不是写给设计师看的书，是为追求设计思考的组织及个人打造的蓝图，协助将设计思考这种以创意解决难题的做法，带进生活、组织、产品和服务，为社会整体和企业发掘新的替代方案。
设计思考的价值不只局限在创意产业，或负责产品设计的工作者。事实上，用设计思考来解决需要多方考虑的抽象问题时，往往能发挥强大的功效，例如提升顾客对旅馆的经验感受，鼓励银行客户存更多钱，或为公益广告铺陈感动人心的叙述。设计思考的应用范围不断扩大，以解决各样的议题与关怀，从如何在开发中国家递送干净的饮水，到如何提升机场维安和微额融资的效率等等。
在书中，享誉国际的创新设计公司IDEO总裁蒂姆•布朗，带领我们认识“设计思考”。这本洋溢着活力、能够启发灵感的指南，是每位迎接今日挑战以创造明日机会的人不可或缺的宝典。

French girls always look so effortlessly chic. C’est vrai! You never see them trotting around in ratty T-shirts and gym shorts. C’est impossible! No, they always look great. How do they do it? How? The Left Bank Look is here to show you exactly how they do it, and how you can do it, too . The idea is simple: Take plain, mass-produced basics from your closet--shoes, clothes, linens--and use easy DIY techniques and inexpensive materials to transform them into chic treasures inspired by design from the streets of Paris. C’est si bon! Dyeing, image transfers, painting, easy sewing--these techniques are so simple, even someone from North America can do it. Before you know it, your things will look like they came from a boutique on the Rive Gauche, and strangers on the street will be hitting you up for a Gauloise.