曾经，有一位乞丐在路边坐了三十多年。
一天，一位陌生人经过。
这位乞丐机械地举起他的旧棒球帽，喃喃地说：“给点儿吧。”
陌生人说：“我没有任何东西可以给你。”
然后他问：“你坐着的是什么？”
乞丐回答说：“什么都没有，只是一个旧箱子而已，自从我有记忆以来，我就一直坐在它上面。”陌生人问：“你曾经打开过箱子吗？”
“没有。”乞丐说：“有什么用？里面什么都没有。”
陌生人坚持：“打开箱子看一看。”
乞丐这才试着打开箱子。这时令人意想不到的事情发生了，乞丐充满了惊奇与狂喜：箱子里装满了金子。
那些没有找到他们真正财富——存在的欢乐以及与它紧密联系在一起的深深的不可动摇的宁静——的人就是故事中的那个乞丐，即便已经拥有很多物质上的财富，他们依然在四处寻找欢乐、成就、安全或爱情的残余，他们不知道，自己不仅已经拥有了所有这些东西，还拥有了比这些更为珍贵的东西。
你或许生活在对未来的焦虑中，你或许无法摆脱过去留给你的痛苦，你和你的伴侣或许总是纠缠在无尽相互伤害，怎样解决这些永远困扰我们生活的烦恼，获得心灵的宁静和幸福呢？
阅读这本书对于你来说是一个发现之旅，在作者这位心灵导师的引导下，你会惊讶地发现，自己一直都处在大脑或思维的控制之下，生活在对时间的永恒焦虑中，从而阻碍你摆脱内心的痛苦。但实际上，我们只能活在当下，活在此时此刻，所有的一切都是在当下发生的，而过去和未来只是一个单纯的时间概念。通过向当下的臣服，你才能找到真正的力量，找到获得平和与宁静的入口。在那里，我们能找到真正的欢乐，我们能拥抱真正的自我。

《大众的反叛》诞生在20世纪30年代，这是“大众民主”正在成为欧洲政治生活主导的一个非常特别的时期，公众逐渐取代传统的社会精英而成为欧洲社会文化各个领域的支配力量，其话语也逐渐具有威势话语的特征。在另一方面，当时的公众缺乏必要的政治训练和理性涵养，表现出力有不逮的情况——诸如易受短视的功利心驱动、轻信政治投机家的承诺、对公共利益的冷漠，等等。这一切被作者加赛特敏锐地察觉到了，并在这部影响卓著的作品中做了详尽的表述。在书中，作者对于公众主导社会生活所包含的危险性进行了准确地预见(后来欧洲公共生活的巨大灾难不幸应和了作者的预言)，并进而质疑了公众能胜任这种支配角色的带有先验特征的命题。虽然现代社会的技术让公众具备了支配的能力，但是否就有这样的资格呢?是否应该存在着一种克制的力量呢?……作者在书中讨论的问题在今天看来也是非常重要的，对于如何有效避免公共灾难是有巨大帮助的，这也是我们将这部著作引见给中国读者的最主要的动机。

故事从“冬天的雨夜，在荒郊野外的山区，一个没有手机、没有汽油的孤单女人”开始。
若菱，自名校毕业，拥有令人羡慕的工作，但心中却不时的自问：为什么我不能拥有想要的生活？为什么我不快乐？我该如何当自己生命的主人？ 在一个下雨的冬夜，若菱巧遇一名智慧老者，在与智者数度交谈的过程中，她渐渐填补不快乐、挫败的心灵缺口，寻回最真实勇敢的自我…… 你会不会担心和若菱一样，让身体的疲惫失控于华丽的业绩之中？ 你是否也想遇见在你心中的智慧老者，穿越心事的重重黑纱，遇见全新的自己？

《乌合之众:大众心理研究》为社会心理学领域的经典著作，至今已被翻译成近20种语言出版。在书中，作者以十分简约的方式，考察了群体的特殊心理与思维方式，尤其对个人与群体的迥异心理进行了精辟分析。经典之为经典，就在于其永远不会过时。为什么博学鸿儒在群体中却只会鹦鹉学舌？为什么谦谦君子在群体的支持下会变得粗野不堪、肆无忌惮？为什么打动群体的观念总是经不起严密的推理？作者百年前在书中讨论的这些问题，今天依然困扰着许多人。二战中日本普通民众如何变成丧尽天良的战争机器，“文革”中的单纯学生又为何会作出那许多丧心病狂的举动？个人到群体的变化总是叫人难以理解、难以置信，此书的解释，或能稍解你的困惑。

生活中我们常有莫名其妙的举动。你真的会失控？一时冲动就是没道理可言？本书作者丹·艾瑞里告诉你：错！所有的现象，背后都有经济的力量！社会当实验室，真人做小白鼠，丹·艾瑞里的这本《怪诞行为学》一语道破，用轻松幽默的方式告诉我们这是为什么，又该如何改变。他比别的所有经济学家都更好地揭示、解释了我们不可思议的行为背后的原因。

From Publishers Weekly
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

《天资差异》作者是迈尔斯-布里格斯类型指数人格测试表（MBTI）的创始人，该人格类型量表是有史以来使用最广泛的人格类型测试工具。《天资差异》梳理了我们对人格类型的理解，是对该人格类型测试工具的基本要点，以及在实际生活中的应用的解释。了解著名的MBTI性格测试工具，并且评估自己的性格类型，突破人际之间的“性格壁垒”，强化个人性格优势，回避性格局限，分析他人性格，提高人际沟通能力。根据荣格理论的观点，《天资差异》区别了四种主要的人格类型，并解释了这些性格特质在人们面对世界和做出决定中的作用。《天资差异》还说明了这些因素对每种性格类型的人在学习、工作和人际关系诸多方面的影响。作者将一生奉献给了对人格类型的观察、研究和测试。《天资差异》已被翻译成十多种文字。近来，全世界每年有250多万人次接受MBTI测试。在美国每年有300万人以上参加MBTI和性格测试，其中超过80万人为管理阶层。据统计，世界前100公司中有89%的公司引入使用MBTI作为员工和管理层自我发展、改善沟通、提升组织绩效的重要方法，80%以上的高层管理者、高级人事主管都在使用这个工具。

Review
White House Budget Director Peter Orszag is a numbers guy, a propeller head as President Obama would say. But as David Von Drehle and I write in this week's print version of Time, Orszag has been spending his time recently reading not about spreadsheets, but about psychology. In particular, he has been reading a new book by the economists George Akerlof and Robert Shiller called Animal Spirits: How Human Psychology Drives The Economy, and Why It Matters For Global Capitalism. . . . We are, it turns out, slaves to the Animal Spirits. They have brought us to our knees. And now they are the only things that can save us.
(Michael Scherer, Time.com's "Swampland" )
In their new book, two of the most creative and respected economic thinkers currently at work, George Akerlof and Robert Shiller, argue that the key is to recover Keynes's insight about 'animal spirits'--the attitudes and ideas that guide economic action. The orthodoxy needs to be rebuilt, and bringing these psychological factors into the core of economics is the way to do it. . . . The connections between their thinking on the limits to conventional economics and the issues thrown up by the breakdown are plain, even if they were unable to make every link explicit. Even more than Akerlof and Shiller could have hoped, therefore, it is a fine book at exactly the right time. . . . Animal Spirits carries its ambition lightly--but is ambitious nonetheless. Economists will see it as a kind of manifesto.
(Clive Crook Financial Times )
Animal Spirits is a welcome addition to our Hannitized national economic debate, in which anyone who advocates government spending risks being labeled a socialist. . . . Animal Spirits is most compelling when the authors summon all the key behavioral patterns to explain vast, complex phenomena such as the Great Depression. . . . Animal Spirits . . . [is] aimed squarely at the general reader, and rightly so: Macroeconomics is now everybody's business--the banks are playing with our money.
(Andrew Rosenblum New York Observer )
[A] lively new financial crisis book.
(James Pressley Bloomberg News )
The two superstars have produced a truly innovative and bold work that attempts to show how psychological factors explain the origins of the current mess and offer clues for possible solutions. At a time when plummeting confidence is dragging down the market and the economy, the authors' focus on the psychological aspect of economics is incredibly important.
(Michael Mandel BusinessWeek )
What Sigmund Freud did for the study of the mind, George Akerlof and Robert Shiller are doing for economics. Freud, healer or fake--take your pick--built a career and a field of medicine on the idea that people are driven by irrational forces. Akerlof, professor of economics at the University of California, Berkeley and winner of the 2001 Nobel Prize in economics, and Shiller, the Yale economist who is the eminence grise of the housing meltdown, argue that massive government market intervention programs are the only way to turn fear into enthusiasm for spending and investing--the 'animal spirits' that are an essential part of recovery. . . . Akerlof and Shiller pick up on the idea of the emotional impetus to investment. With elegant reasoning and lovely prose, they demonstrate that we'll all be wallowing in misery unless governments around world, especially the in the G7 nations, help to return markets to optimism. . . . Animal Spirits is a fine discussion of the last few decades of development of economic theory, especially monetary economics.
(Andrew Allentuck The Globe & Mail )
Another contribution to the human-nature-ensures-economics-is-irrational school of thought. But, unlike many of the rants against people trying to make an honest profit, this is a measured examination of how the present crisis is explained in economic terms. And so it should be. George Akerlof is a Nobel prizewinner, Robert Shiller teaches at Yale and is the author of Irrational Exuberance, which should give you an idea of this one's approach. This fascinating work uses economics to explain real-life issues, such as real estate price cycles, to key policy problems, such as the relationship between inflation and employment.
(Stephen Matchett The Australian )
With Animal Spirits we hone in on how incentives and narratives can be created to channel the human psychological factor into collectively healthy directions, and how to be aware of the fictions we tell ourselves about how we wish the world and greed and financial security worked. [Animal Spirits] sheds light on complex issues and leaves readers with a better grasp of undercurrents and--most importantly--a rediscovered belief in principles of common sense and caution.
(Daily Kos )
The new book from George Akerlof and Robert Shiller, Animal Spirits, has been getting a lot of press of late, and quite rightly: it's really good. It's not only very readable; it also offers a compelling vision of a very different type of macroeconomics--one where behavioral considerations are front and center, rather than simply providing what Clive Crook calls 'ad hoc modifications' to the standard, ridiculously oversimplified and unrealistic, model. . . . [I]f you read only one book on this subject, make it Animal Spirits.
(Felix Salmon, Portfolio.com )
As George Akerlof and Robert Shiller show in a new book Animal Spirits, this is no freak storm. It may mark the long-awaited encounter between psychology and economics. . . . Akerlof and Shiller's book is probably the first macroeconomic exploration of the subject that is accessible to those interested in the subject but who don't have the academic training to understand the detailed argument.
(Mint )
Review
This book is a sorely needed corrective. Animal Spirits is an important--maybe even a decisive--contribution at a difficult juncture in macroeconomic theory.
(Robert M. Solow, Nobel Prize-winning economist )

Description

In this fourth edition of his ground-breaking work, Herbert A. Simon applies his pioneering theory of human choice and administrative decision-making to concrete organizational problems. To commemorate the fiftieth anniversary of the book's original publication, Professor Simon enhances his timeless observations on the human decision-making process with commentaries examining new facets of organizational behavior. Investigating the impact of changing social values and modem technology on the operation of organizations, the new ideas featured in this revised edition update a book that has become a worldwide classic.

Named by Public Administration Review as "Book of the Half Century," Administrative Behavior is considered one of the most influential books on social science thinking, and was referred to by the Nobel Committee as "epoch-making."

Written for managers and other professionals who wish to understand the decision-making processes at the heart of organization and management, it is also essential reading for students in business and management, economics, sociology, psychology computer science, government, and law.

Find out more: Read an excerpt


Book Information
Free Press, March 1997
Hardcover, 384 pages
ISBN-10: 0-684-83582-7
ISBN-13: 978-0-684-83582-2

Inside your head there is an amazing labor saving device; more effective than the latest high-tech computer. Your brain frees you from the everyday tasks of moving about in the world around you, allowing you to concentrate on the things that are important to you; making friends and influencing people. However, the 'you' that is released into this social world is also a construction of your brain. It is your brain that enables you to share your mental life with the people around you.
Making Up the Mind is the first accessible account of experimental studies showing how the brain creates our mental world. Using evidence from brain imaging, psychological experiments, and patient studies, Chris Frith, one of the world's leading neuroscientists, explores the relationship between the mind and the brain.

Continuing his exploration of the organization of complexity and the science of design, this new edition of Herbert Simon's classic work on artificial intelligence adds a chapter that sorts out the current themes and tools -- chaos, adaptive systems, genetic algorithms -- for analyzing complexity and complex systems.There are updates throughout the book as well. These take into account important advances in cognitive psychology and the science of design while confirming and extending the book's basic thesis: that a physical symbol system has the necessary and sufficient means for intelligent action. The chapter "Economic Reality" has also been revised to reflect a change in emphasis in Simon's thinking about the respective roles of organizations and markets in economic systems.

《数字痴呆化，数字化社会如何扼杀我们孩子的脑力》

This title now updated: the definitive neuroscience resource-from Eric R. Kandel, MD (winner of the Nobel Prize in 2000); James H. Schwartz, MD, PhD; Thomas M. Jessell, PhD; Steven A. Siegelbaum, PhD; and A. J. Hudspeth, PhD 900 full-color illustrations. Deciphering the link between the human brain and behavior has always been one of the most intriguing - and often challenging-aspects of scientific endeavor. The sequencing of the human genome, and advances in molecular biology, have illuminated the pathogenesis of many neurological diseases and have propelled our knowledge of how the brain controls behavior. To grasp the wider implications of these developments and gain a fundamental understanding of this dynamic, fast-moving field, Principles of Neuroscience stands alone as the most authoritative and indispensible resource of its kind. In this classic text, prominent researchers in the field expertly survey the entire spectrum of neural science, giving an up-to-date, unparalleled view of the discipline for anyone who studies brain and mind. Here, in one remarkable volume, is the current state of neural science knowledge - ranging from molecules and cells, to anatomic structures and systems, to the senses and cognitive functions-all supported by more than 900 precise, full-color illustrations. In addition to clarifying complex topics, the book also benefits from a cohesive organization, beginning with an insightful overview of the interrelationships between the brain, nervous system, genes, and behavior. Principles of Neural Science then proceeds with an in-depth examination of the molecular and cellular biology of nerve cells, synaptic transmission, and the neural basis of cognition. The remaining sections illuminate how cells, molecules, and systems give us sight, hearing, touch, movement, thought, learning, memories, and emotions. The new fifth edition of Principles of Neural Science is thoroughly updated to reflect the tremendous amount of research, and the very latest clinical perspectives, that have significantly transformed the field within the last decade. Ultimately, Principles of Neural Science affirms that all behavior is an expression of neural activity, and that the future of clinical neurology and psychiatry hinges on the progress of neural science. Far exceeding the scope and scholarship of similar texts, this unmatched guide offers a commanding, scientifically rigorous perspective on the molecular mechanisms of neural function and disease-one that you'll continually rely on to advance your comprehension of brain, mind, and behavior. Features: the cornerstone reference in the field of neuroscience that explains how the nerves, brain, and mind function; clear emphasis on how behavior can be examined through the electrical activity of both individual neurons and systems of nerve cells; current focus on molecular biology as a tool for probing the pathogenesis of many neurological diseases, including muscular dystrophy, Huntington disease, and certain forms of Alzheimer's disease; more than 900 engaging full-color illustrations - including line drawings, radiographs, micrographs, and medical photographs clarify often-complex neuroscience concepts; outstanding section on the development and emergence of behavior, including important coverage of brain damage repair, the sexual differentiation of the nervous system, and the aging brain. Features: more detailed discussions of cognitive and behavioral functions, and an expanded review of cognitive processes; a focus on the increasing importance of computational neural science, which enhances our ability to record the brain's electrical activity and study cognitive processes more directly; and chapter-opening. Key concepts: provides a convenient, study-enhancing introduction to the material covered in each chapter; selected readings and full reference citations at the close of each chapter facilitate further study and research; and helpful appendices highlight basic circuit theory; the neurological examination of the patient; circulation of the brain; the blood-brain barrier, choroid plexus, and cerebrospinal fluid; neural networks; and theoretical approaches to neuroscience.

This is a book about how we see: the environment around us (its surfaces, their layout, and their colors and textures); where we are in the environment; whether or not we are moving and, if we are, where we are going; what things are good for; how to do things (to thread a needle or drive an automobile); or why things look as they do. The basic assumption is that vision depends on the eye which is connected to the brain. The author suggests that natural vision depends on the eyes in the head on a body supported by the ground, the brain being only the central organ of a complete visual system. When no constraints are put on the visual system, people look around, walk up to something interesting and move around it so as to see it from all sides, and go from one vista to another. That is natural vision -- and what this book is about.