Editorial Reviews
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One of the most exciting developments in business today, Enterprise Resource Planning offers a wealth of opportunities for increased productivity by bringing a company's many different systems together into one large integrated system. This complete introduction to the world of Enterprise Resource Planning provides the necessary background for success in today's marketplace.

本版是《新概念英语》首次出版以来第一次推出的新版本。这套经典教材一如既往向读者提供一个完整的、经过实践检验的英语学习体系，使学生有可能在英语的四项基本技能——理解、口语、阅读和写作——方面最大限度地发挥自己的潜能。新版本保留了《新概念英语》得以成为世界闻名英语教程的一套基本原则，同时又包含了其他的重要特色：所有课文和练习中有关时事的内容更新。所有过时的课文都已更新，由新课文和配套的新练习、新插图取代。原有的教学法经过调整，以利于提高学生的交际能力。从第一课开始就安排了有效的听力训练。教材更简洁精炼，过去作为补充材料单独出版的句型训练和笔头练习均已取消，其精华纳入主干教程。为了帮助中国的英语学习者，新版增加了英汉对照词汇表、课文注释、简短的练习讲解和课文的参考译文。

to the reacher towards fluency about this course basic aims for whom the course is intended how much knowledge has been assumed assunmed knowledge a description of the course

本书分3个单元，前两个单元各有一份摸底测验。每一单元有20篇课文，长度和难度逐渐加大。每一单元前都有学生须知和实例示范。每篇课文均为多功能课文，可用来对学生进行下列训练：听力理解、口头练习、朗读、讲故事、口头发挥练习、听写、理解、摘要写作、作文和语法。本书适合已经学完中级以下水平综合教材《实践与进步》或任何中级以下教程的成年人或中学生。

"Marketing Management: A Contemporary Perspective" provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe. Marketing Management is an authoritative investigation of contemporary marketing. It is a thorough, carefully crafted, and comprehensive resource that helps to understand and solve the challenges in implementing successful marketing. Professor Thomas S. Robertson, Wharton School Marketing Management combines the best features of a reference and textbook. It skillfully integrates the important conceptual foundations in marketing with practical applications to serve as an essential and excellent book for both marketing students and marketing professionals.

For undergraduate and graduate database management courses. Provide the latest information in database development. Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy and includes topics that are critical for the practical success of database professionals. This text also continues to guide students into the future by presenting research that could reveal the next big thing in database management. The tenth edition reflects the major trends in information systems and helps students acquire the skills the need to be successful in today's database management field.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

Information is traveling faster and being shared by more individuals than ever before. Information Technology Project Management, Sixth Edition offers the "behind-the-scene" aspect of technology. Although project management has been an established field for many years, managing information technology requires ideas and information that go beyond standard project management. By weaving together theory and practice, this text presents an understandable, integrated view of the many concepts skills, tools, and techniques involved in project management. Because the project management field and the technology industry change rapidly, you cannot assume that what worked even five years ago is still the best approach today. This text provides up-to-date information on how good project management and effective use of software can help you manage projects, especially information technology projects. Information Technology Project Management, Sixth Edition, is still the only textbook to apply all nine project management knowledge areas--project integration, scope, time, cost, quality, human resource, communications, risk, and procurement management--and all five process groups--initiating, planning, executing, monitoring and controlling, and closing--to information technology projects.

The use of project management to accomplish the goals of society's varied organizations continues to grow. Insight into human behavior, knowledge of organizational issues, and skill with quantitative methods are all necessary for successful project management. Meredith and Mantel have drawn from personal experiences in the workplace to develop a text that teaches the reader how to build upon skills necessary for selecting, initiating, operating, and controlling all types of projects. Suitable for students and professionals alike, "Project Management 7e" equips the reader with the tools essential for effective project management.

For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons. The authors have created a new text which includes: * Fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures. * A focus on the role of individual entrepreneurship and organizational innovation, in private and public services. * Contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors. Now in its fourth edition, Managing Innovation has been fully revised and updated based on extensive user feedback to incorporate the latest findings and techniques in innovation management. The authors have included a new and more explicit innovation model, which is used throughout the book and have introduced two new features - Research Notes and Views from the Front Line - to incorporate more real life case material into the book. The strong evidence-based and practical approach makes this a must-read for anyone studying or working within innovation. An extensive website accompanies this text at www.managing-innovation.com. Readers can browse an online database of audio and video clips, as well as case study material, interactive exercises and tools for innovation, whilst lecturers can find additional support material including instructor slides and teaching guides and tips. "Tidd and Bessant's text has become a standard for students and practitioners of innovation. They offer a lively account on innovation management full of interesting and new examples, but one that at the same is rigorously anchored in what we have learned over the last thirty years on how to manage that ultimate business challenge of renewing products, processes, and business models. Those who want to innovate must read this book."
— Professor Arnoud De Meyer, Director, Judge Business School, University of Cambridge, UK "Innovation matters and this book by two leaders in the field which is clear and practical as well as rigorous should be essential reading for all seeking to study or to become involved in innovation."
— Chris Voss, Professor of Operations and Technology Management, London Business School "...comprehensive and comprehensible compendium on the management of innovation. It is very well organized and very well presented. A pedagogic tool that will work at multiple levels for those wishing to gain deeper insights into some of the most challenging and important management issues of the day."
— David J. Teece, Thomas W. Tusher Professor in Global Business, Haas School of Business, University of California, Berkeley, USA "Those of us who teach in the field of Innovation Management were delighted when the first edition of this book appeared 11 years ago. The field had long been in need of such a comprehensive and integrated empirically-based work. The fact that this is now the 4th edition is clear testimony to the value of its contribution. We are deeply indebted to the authors for their dedication and diligence in providing us with this updated and expanded volume."
— Thomas J. Allen,Howard W. Johnson Professor of Management, MIT Sloan School of Management, USA

Project Management strikes a balance between the technical and human aspects of managing projects. It is suitable for a course in project management and for professionals who seek a project management handbook. This text addresses the major questions and issues the authors have encountered while teaching and consulting with practicing project managers in domestic and foreign countries. The text is very contemporary and up-to-date. This application-oriented text provides a road map for managing any type of project--for example, information technology, R & D, engineering design, construction, pharmaceutical, and manufacturing. The text helps the reader discover the strategic role of projects in contemporary organizations, how projects are prioritized, what tools and techniques can be used to plan and schedule projects, what organization and managerial styles will improve chances of project success, how project managers orchestrate the complex network of relationships, factors that contribute to the development of a high performing project team, the project system which will help gain some measure of control, how project managers prepare for a new international project in a foreign culture, and finally how senior management can develop a supportive organizational culture for implementing projects.

Market-defining since it was first introduced, International Business 6e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

<blockquote> Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. </blockquote> <blockquote>Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years&#8211;&#8211;mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities.</blockquote> <blockquote>By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition. </blockquote>

For undergraduate, MBA, and other courses in Business Logistics, Physical Distribution, Operations Management, Materials Management, and Supply Chain Management, in departments of business and engineering. This comprehensive discussion-covering the planning, organizing, and controlling of such activities as transportation, inventory maintenance, facility location, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling-is specifically designed to help students solve actual challenges that they will encounter in today's marketplace. It provides the basic decision making tools and concepts used for finding cost reduction and strategic opportunities. Logware software on CD-ROM is included.

Es werden die betriebswirtschaftlichen Aspekte von Logistiksystemen dargestellt. Dazu werden fA1/4r Industrie- und Handelsunternehmen die Funktionen und die Aufgaben logistischer Teilsysteme erlAutert, ebenso die Auswirkungen der Neugestaltung dieser Teilsysteme. Diese fA1/4hren zu VerAnderungen des Dienstleistungsangebots von Logistikunternehmen und insgesamt zu einer neuen Arbeitsteilung zwischen Lieferant, Kunde und Dienstleister im Logistikkanal. Das fA1/4r die Logistikkonzeption typische Denken in bereichs- und unternehmensA1/4bergreifenden SystemzusammenhAngen und Wertketten verAndert nicht nur ArbeitsablAufe, Kosten und Service, sondern insgesamt die Sichtweise bei der Analyse und LAsung von Problemen in Unternehmen. Hier werden die betriebswirtschaftlichen Aspekte von Logistiksystemen dargestellt. Dazu werden fA1/4r Industrie- und Handelsunternehmen die Funktionen und die Aufgaben logistischer Teilsysteme (z.B. Auftragsabwicklung, Lagerhaltung oder Beschaffungs-, Produktionslogistik) im Systemzusammenhang erlAutert. Diskutiert werden auch die Auswirkungen der fluss- und prozessorientierten Neugestaltung dieser Teilsysteme, die zu verAnderten Anforderungen an das Dienstleistungsangebot von Logistikunternehmen und insgesamt zu einer neuen Arbeitsteilung zwischen Lieferant, Kunde und Dienstleister im Logistikkanal fA1/4hren. Ebenso werden die gesamtwirtschaftlichen Rahmenbedingungen (z.B. Verkehrsinfrastruktur) fA1/4r die Gestaltung von Logistiksystemen sowie Aspekte internationaler Logistiksysteme behandelt, die wegen der zunehmenden weltwirtschaftlichen Verflechtungen an Bedeutung gewinnen. Das Buch wendet sich nicht nur an Studenten, die an den betriebswirtschaftlichen Fragestellungen der Logistik interessiert sind, sondern vor allem an den Praktiker, der die hier vorgestellten Konzepte gewinnbringend umsetzen will.

《当代大学德语1》(学生用书)是一本实用性强的教材，内容必须“与时俱进”。自GrundstudiumDeutsch第一册1991年问世以来，中德两国在各个领域都发生了许多变化，书中一些内容已显得过时；同时德语教学界也在不断探讨，积累了不少新的、有益的经验。因此，在原有基础上对该书进行重新编写便迫在眉睫，2002年编者正式开始了新教材StudienwegDeutsch的编写工作。此教材于2002年分别被国家教育部和北京市选入“普通高等教育‘十五’国家级规划教材”及“北京市精品教材”之列。这就更加激励我们兢兢业业地把工作做好。StudienwegDeutsch共分四册，每册除主教材外还配有练习手册、教师手册、听说练习册及录音磁带。第一册由语音教程和基础教程两部分组成：语音教程部共分6课，要求通过简单的交际情景使学生掌握德语的语音和基本语调，了解德语的读音规则。每课有一定数量的重点音素及语调练习，教师可根据具体情况选择使用；基础教程部分共12课，分三个单元。每个单元的最后一课，即第4、8、12课的内容为师生共同探讨学习德语的技巧和方法，同时也是复习课，复习前三课所学的内容。新教材强调调动学生学习的积极性和培养学生的学习能力，使学生树立勤学苦练的优良作风，掌握科学的学习方法，养成主动参加语言实践的习惯。由于这套教材是专门为中国高校学生编写的，对中国学生学习中的困难、习惯、特点以及他们生活的环境都给予了充分的关注。因为从语音到语法，从交际意向的语言表述到笔头论证的方式，都能体现出文化差异。对一种全新的语言，一种别样的文化和一种不同的社会现实的接近，也是对本国语言、文化和社会现实的比较和认同的过程。这套教材给予学习者的不只是新的语言和新的学习途径，同时也能帮助学习者逾越社会文化障碍，沟通人际关系。