This 164-page book assembles and updates introductory white papers that have been available on our website. There are substantial new sections, including a 50-page glossary of terms, and two new chapters.
Paul Green (Professor Emeritus of Marketing, University of Pennsylvania) and the "father of conjoint analysis" wrote the foreword for Getting Started with Conjoint Analysis. He writes: "Getting Started with Conjoint Analysis is a practical no-nonsense guide to what happens when one designs, executes, and analyzes data from real marketplace problems. It should appeal to academics and consultant-practitioners alike. The book is easy to follow, while at the same time being almost encyclopedic in its coverage of topics ranging from study design to the presentation of results to clients."

你是否曾对商业杂志上专业的数据地图羡慕不已？
你是否曾想过用数据地图来呈现自己的业务数据？
本书作者通过跟踪学习《华尔街日报》《经济学人》等国外商业网站上各种形式的
数据地图案例，摸索出一整套在Office软件中模仿制作数据地图的方法，本书正是这一 系列数据地图制作 和演示方法的系统总结和阐述，旨在告诉你如何运用常见的Excel软件，制作出媲美商业杂志、具备专业品质的数据地图，以及如何在数据分析和商务演示中加以运用。这些方法精妙绝伦又足够简单，而且作者还提供了包含模板的范例包，可以直接套用，适于从事数据分析与研究人士学习和参考。

This book describes ggplot2, a new data visualization package for R that uses the insights from Leland Wilkison''s Grammar of Graphics to create a powerful and flexible system for creating data graphics. With ggplot2, it''s easy to:
* produce handsome, publication-quality plots, with automatic legends created from the plot specification
* superpose multiple layers (points, lines, maps, tiles, box plots to name a few) from different data sources, with automatically adjusted common scales
* add customisable smoothers that use the powerful modelling capabilities of R, such as loess, linear models, generalised additive models and robust regression
* save any ggplot2 plot (or part thereof) for later modification or reuse
* create custom themes that capture in-house or journal style requirements, and that can easily be applied to multiple plots
* approach your graph from a visual perspective, thinking about how each component of the data is represented on the final plot.
This book will be useful to everyone who has struggled with displaying their data in an informative and attractive way. You will need some basic knowledge of R (i.e. you should be able to get your data into R), but ggplot2 is a mini-language specifically tailored for producing graphics, and you''ll learn everything you need in the book. After reading this book you''ll be able to produce graphics customized precisely for your problems, and you''ll find it easy to get graphics out of your head and on to the screen or page.