The big economic story of our times is not the Great Recession. It is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. The result was an explosion in economic growth and proof that economic change depends less on foreign trade, investment, or material causes, and a whole lot more on ideas and what people believe.
Or so says Deirdre N. McCloskey in Bourgeois Dignity, a fiercely contrarian history that wages a similar argument about economics in the West. Here she turns her attention to seventeenth- and eighteenth-century Europe to reconsider the birth of the industrial revolution and the rise of capitalism. According to McCloskey, our modern world was not the product of new markets and innovations, but rather the result of shifting opinions about them. During this time, talk of private property, commerce, and even the bourgeoisie itself radically altered, becoming far more approving and flying in the face of prejudices several millennia old. The wealth of nations, then, didn’t grow so dramatically because of economic factors: it grew because rhetoric about markets and free enterprise finally became enthusiastic and encouraging of their inherent dignity.
An utterly fascinating sequel to her critically acclaimed book The Bourgeois Virtues, Bourgeois Dignity is a feast of intellectual riches from one of our most spirited and ambitious historians—a work that will forever change our understanding of how the power of persuasion shapes our economic lives.

The big economic story of our times is not the Great Recession. It is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. The result was an explosion in economic growth and proof that economic change depends less on foreign trade, investment, or material causes, and a whole lot more on ideas and what people believe. Or so says Deirdre N. McCloskey in "Bourgeois Dignity", a fiercely contrarian history that wages a similar argument about economics in the West. Here she turns her attention to seventeenth- and eighteenth-century Europe to reconsider the birth of the Industrial Revolution and the rise of capitalism. According to McCloskey, our modern world was not the product of new markets, but rather the result of shifting opinions about them. An utterly fascinating sequel to her critically acclaimed book "The Bourgeois Virtues", "Bourgeois Dignity" is a feast of intellectual riches from one of our most spirited and ambitious historians.

For a century and a half the artists and intellectuals of Europe have scorned the bourgeoisie. And for a millennium and a half the philosophers and theologians of Europe have scorned the marketplace. The bourgeois life, capitalism, Mencken's "booboisie," and David Brooks' "bobos" all have been, and still are, framed as responsible for everything from financial and moral poverty to world wars and spiritual desuetude. Countering these centuries of assumptions and unexamined thinking is Deirdre N. McCloskey's "The Bourgeois Virtues", a magnum opus offering a radical view: capitalism is good for us. McCloskey's sweeping, charming, and even humorous survey of ethical thought and economic realities - from Plato to Barbara Ehrenreich - overturns every assumption we have about being bourgeois. Can you be virtuous and bourgeois? Do markets improve ethics? Has capitalism made us better as well as richer? Yes, yes, and yes, argues McCloskey, who takes on centuries of capitalism's critics with astonishing erudition and range of reference. Applying a new tradition of "virtue ethics" to our lives in modern economies, she affirms American capitalism without ignoring its faults and celebrates the bourgeois lives we actually live, without supposing that they must be lives without ethical foundations. High Noon, Kant, Bill Murray, the modern novel, Van Gogh, and, of course, economics and the economy all come into play in a book that can only be described as a monumental project and a life's work. "The Bourgeois Virtues" is nothing less than a dazzling reinterpretation of Western intellectual history, a dead-serious reply to the critics of capitalism - and surprising entertainment as well.

Is economics a science? Deidre McCloskey says 'Yes, but'. Yes, economics measures and predicts, but - like other sciences - it uses literary methods too. Economists use stories as geologists do, and metaphors as physicists do. The result is that the sciences, economics among them, must be read as 'rhetoric', in the sense of writing with intent. McCloskey's books, The Rhetoric of Economics(1985) and If You're So Smart(1990), have been widely discussed. In Knowledge and Persuasion in Economics he converses with his critics, suggesting that they too can gain from knowing their rhetoric. The humanistic and mathematical approaches to economics, says McCloskey, fit together in a new 'interpretive' economics. Along the way he places economics within the sciences, examines the role of mathematics in the field, replies to critics from the left, right and centre, and shows how economics can again take a leading place in the conversation of humankind.

In this witty, accessible, and revealing book, Deirdre McCloskey demystifies economic theory and practice to show that behind the economists claim to certainty is the ancient art of storytelling. If You're So Smart will engage, enlighten, and empower anyone trying to evaluate the experts who stand ready to engineer our lives.
"Writing with delicious wit and great seriousness."—Publishers Weekly. "
"McCloskey is more interesting on an uninspired day than most of her peers can manage at their very best."—Peter Passell, New York Times

Deirdre McCloskey's work in economics always calls into question its reputation as "the dismal science." She writes with passion and an unusually wide scope, drawing on literature and intellectual history in exciting, if unorthodox, ways. In this pamphlet, McCloskey reveals what she sees as the secret sins of economics that no one will discuss—two sins that "cripple" economics as a "scientific enterprise."

Deirdre N. McCloskey teaches economics and history at the University of Iowa and is the Tinbergen Distinguished Professor at Erasmus University of Rotterdam. Author of a dozen books in economics and history, she was formerly known as Donald. Her experience in changing gender is reflected in the new edition, but the message remains the same: economics needs to get serious about its rhetoric, and back to science. *Completely revised*Three new chapters, two new bibliographies*Publishing history: University of Wisconsin Press, 1985

《经济学的花言巧语》通过对经济学文本进行修辞分析，告诉我们经济学是科学，但也是文学。经济学家们宣称他们严格以事实和逻辑为基础，但是在经济学家的工具箱里，不仅有事实和逻辑，也有隐喻和故事，它们都是用于说服他人的手段。与其他学科一样，经济学家的工作也主要是说服，也是人们进行人文对话的一个领域。与其他领域一样，为了说服和对话，他们运用更多的文学性的修辞手段。
众多修辞手段是经济学家们取得成

"McCloskey and Ziliak have been pushing this very elementary, very correct, very important argument through several articles over several years and for reasons I cannot fathom it is still resisted. If it takes a book to get it across, I hope this book will do it. It ought to."--Thomas Schelling, Distinguished University Professor, School of Public Policy, University of Maryland, and 2005 Nobel Prize Laureate in Economics "With humor, insight, piercing logic and a nod to history, Ziliak and McCloskey show how economists--and other scientists--suffer from a mass delusion about statistical analysis. The quest for statistical significance that pervades science today is a deeply flawed substitute for thoughtful analysis. . . . Yet few participants in the scientific bureaucracy have been willing to admit what Ziliak and McCloskey make clear: the emperor has no clothes."--Kenneth Rothman, Professor of Epidemiology, Boston University School of Health "The Cult of Statistical Significance" shows, field by field, how "statistical significance," a technique that dominates many sciences, has been a huge mistake. The authors find that researchers in a broad spectrum of fields, from agronomy to zoology, employ "testing" that doesn't test and "estimating" that doesn't estimate. The facts will startle the outside reader: how could a group of brilliant scientists wander so far from scientific magnitudes? This study will encourage scientists who want to know how to get the statistical sciences back on track and fulfill their quantitative promise. The book shows for the first time how wide the disaster is, and how bad for science, and it traces the problem to its historical, sociological, and philosophical roots. Stephen T. Ziliak is the author or editor of many articles and two books. He currently lives in Chicago, where he is Professor of Economics at Roosevelt University. Deirdre N. McCloskey, Distinguished Professor of Economics, History, English, and Communication at the University of Illinois at Chicago, is the author of twenty books and three hundred scholarly articles. She has held Guggenheim and National Humanities Fellowships. She is best known for "How to Be Human* Though an Economist "(University of Michigan Press, 2000) and her most recent book, "The Bourgeois Virtues: Ethics for an Age of Commerce "(2006).