"News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here."--Aaron Wildavsky, The Public Interest
"Because of its methodological integrity and richness, News That Matters is likely to be regarded as an impressive, possibliy grounbreaking work."--Neil Postman, New York Times Book Review