Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics nobel laureates. Carefully edited for a cohesive presentation of the material, the book is also a great textbook to be used in the many newly emerging graduate courses on Neuroeconomics in Neuroscience, Psychology, and Economics graduate schools. This groundbreaking work is sure to become the standard reference source for this growing area of research.
* Editors and contributing authors represent the acknowledged experts and founders of the field of Neuroeconomics and include Nobel laureates Vernon Smith and Daniel Kahneman, making this the authoritative reference for the field
* Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area or research
* Full color presentation throughout with carefully selected illustrations to highlight key concepts

认知神经科学中的事件相关电位(ERP)技术使得科学家们能够观察到反映各种认知过程的人类脑活动。在《事件相关电位基础》一书中，Steven LuckX寸认知神经科学领域以及相关领域，包捂晴绪神经科学领域和实验精神病理学领域中的实用ERP实验问题，提供了最可充分理解的指导。本书可用作教学与实验的指南。对于那些虽然自己不进行ERP研究，但却需要理解和评价文献中ERP成分的研究者，本书也可用作参考。这本书总结了ERP理论与实践的积累，由此提供了怎样设计、进行，乃至解释ERP实验的详尽指导。这本书还介绍了所需要的理论背景，用以理解一个实验为什么会以某种方式完成。Luck集中地讨论了全世界很多先进ERP实验室所用的那些最基本的技术，这些技术反映了电生理记录的长期发展历史，并为更先进的方法提供了良好的基础。