People--especially Americans--are by and large optimists. They're much better at imagining best-case scenarios (I could win the lottery!) than worst-case scenarios (A hurricane could destroy my neighborhood!). This is true not just of their approach to imagining the future, but of their memories as well: people are better able to describe the best moments of their lives than they are the worst.
Though there are psychological reasons for this phenomenon, Karen A.Cerulo, in "Never Saw It Coming, " considers instead the role of society in fostering this attitude. What kinds of communities develop this pattern of thought, which do not, and what does that say about human ability to evaluate possible outcomes of decisions and events?
Cerulo takes readers to diverse realms of experience, including intimate family relationships, key transitions in our lives, the places we work and play, and the boardrooms of organizations and bureaucracies. Using interviews, surveys, artistic and fictional accounts, media reports, historical data, and official records, she illuminates one of the most common, yet least studied, of human traits--a blatant disregard for worst-case scenarios. "Never Saw It Coming, " therefore, will be crucial to anyone who wants to understand human attempts to picture or plan the future.
"In "Never Saw It Coming, " Karen Cerulo argues that in American society there is a 'positive symmetry, ' a tendency to focus on and exaggerate the best, the winner, the most optimistic outcome and outlook. Thus, the conceptions of the worst are underdeveloped and elided. Naturally, as she masterfully outlines, there are dramatic consequences to this characterological inability to imagine and prepare for the worst, as the failure to heed memos leading up to both the 9/11 and NASA Challenger disasters, for instance, so painfully reminded us."--Robin Wagner-Pacifici, Swarthmore College "Katrina, 9/11, and the War in Iraq--all demonstrate the costliness of failing to anticipate worst-case scenarios. "Never Saw It Coming" explains why it is so hard to do so: adaptive behavior hard-wired into human cognition is complemented and reinforced by cultural practices, which are in turn institutionalized in the rules and structures of formal organizations. But Karen Cerulo doesn't just diagnose the problem; she uses case studies of settings in which people effectively anticipate and deal with potential disaster to describe structural solutions to the chronic dilemmas she describes so well. "Never Saw It Coming" is a powerful contribution to the emerging fields of cognitive and moral sociology."--Paul DiMaggio, Princeton University

The SARS epidemic of 2003 was one of the most serious public health crises of our times. The event, which lasted only a few months, is best seen as a warning shot, a wake-up call for public health professionals, security officials, economic planners, and policy makers everywhere. SARS (Severe Acute Respiratory Syndrome) is one of the “new” epidemics. SARS in China addresses the structure and impact of the epidemic and its short and medium range implications for an interconnected, globalized world.
After initially stalling and prevaricating, the Chinese government managed to control SARS before it became a global catastrophe, an accomplishment that required political will and national mobilization. Recent warnings from the World Health Organization (WHO) and the Centers for Disease Control and Prevention (CDC) regarding avian flu make it clear that SARS may have been a prelude to bigger things.
The contributors to this volume include a journalist, WHO’s representative in Beijing, and health care professionals, several of whom found themselves on the frontlines of the battle to understand and control SARS. Their vivid, first-hand accounts encouraged other contributors to go beyond the boundaries of their respective disciplines and write for a wide audience.
The authors of this volume focus on specific aspects of the SARS outbreak—epidemiological, political, economic, social, cultural, and moral. They analyze SARS as a form of social suffering and raise questions about the relevance of national sovereignty in the face of such global threats. Taken together, these essays demonstrate that SARS had the potential of becoming a major turning point in human history. This book thus poses a question of the greatest possible significance: Can we learn from SARS before the next pandemic?

Despite vaccines and medicines, we have not succeeded in eradicating the most dangerous viruses in the world, like jaundice, measles, diarrhoea, polio and AIDS, not to mention newcomers like West Nile and SARS. Also, since September 11, it is no longer unthinkable that a terrorist would intentionally spread a virus among people or the food chain. In this book, Jaap Goudsmit argues that there is no such thing as life without viruses for many reasons, including the fact that many viruses spread without any visible signs, and can hide in animals; that there are too many different species of viruses and they multiply much faster than any animal or plant; and that infections strike especially in areas where life is difficult enough already, such as Africa and Asia. However, if viruses hold onto life so stubbornly, perhaps they can be useful to other living beings. Do viruses offer people a better chance of survival in a hostile world? Do viruses make people fitter? Some viruses seem to play a role in the process whereby our genes adapt to the environment. What is it that makes viruses incredibly strong, and can we learn something from it? What is the secret of the enormous "fitness" of viruses? Will viruses spell the end of mankind or will man always be able to offer resistance? This book attempts to answer these and other questions.