We often invoke the “magic” of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power?
Mazzarella reconsiders the concept of “mana,” which served in early anthropology as a troubled bridge between “primitive” ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that energizes a revolutionary crowd, a consumer public, or an art encounter? At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.

Argentina, once heralded as the future of capitalist progress, has a long history of economic volatility. In 2001–2002, a financial crisis led to its worst economic collapse, precipitating a dramatic currency devaluation, the largest sovereign default in world history, and the flight of foreign capital. Protests and street blockades punctuated a moment of profound political uncertainty, epitomized by the rapid succession of five presidents in four months. Since then, Argentina has fought economic fires on every front, from inflation to the cost of utilities and depressed industrial output. When things clearly aren't working, when the constant churning of booms and busts makes life almost unlivable, how does our deeply compromised order come to seem so inescapable? How does critique come to seem so blunt, even as crisis after crisis appears on the horizon? What are the lived effects of that sense of inescapability?
Anthropologist Sarah Muir offers a cogent meditation on the limits of critique at this historical moment, drawing on deep experience in Argentina but reflecting on a truly global condition. If we feel things are being upended in a manner that is ongoing, tumultuous, and harmful, what would we need—and what would we need to let go—to usher in a revitalized critique for today's world? Routine Crisis is an original provocation and a challenge to think beyond the limits of exhaustion and reimagine a form of criticism for the twenty-first century.