《无声的声言》是跨文化传播（交际）学的奠基之作，视野宏阔，洞见深刻，理沦崭新。霍尔按知觉程度将文化分为显形、隐形和技术性三个层次，按内部构造将文化分为元素、集合和模式。他系统讲解直观而实用的“文化教学示意图”，解说文化变革，提出“文化即是交流”的命题，首倡“时间语言”和 “空间语言”，并给予生动的解说，意在帮助人们挣脱文化枷锁，逃离文化囚笼。
跨文化传播（交际）学之父爱德华·霍尔筚路蓝缕的精心之作前无古人，达到了后人也难以企及的高度，魅力经久不衰。
《无声的语言》在传播学的发展中给人启迪，在“和谐世界”的构建中给人信心，它扫荡隐形障碍，提高文化觉悟，激励世界各国人民互相学习和尊重。
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Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.
New to the Fourth Edition
All case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas.
The simulated "Education as Entertainment Theory" includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology.
Four new case studies have been added to show you how the theories are tied to recent events. The cases are titled:
1. "You’re Fired"
2. "Bad Move"
3. "Million Dollar Manipulation"
4. "The (New) Media Culture Wars"
New research and scholarship for all theories can be found in the "Chapter Summaries" and "Research Applications" of each chapter.
Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.

本书是宣传概念的历史，也是宣传观念的历史。为了回答什么是宣传、它为什么会存在、大众为什么会容忍宣传等问题，本书追溯了第一次世界大战中宣传概念的产生、美国20世纪初宣传与民主的争论、俄国革命的宣传观念、第二次世界大战中的宣传观念、二十世纪后期的新宣传等宣传观念发展的重要环节，并以此为背景，重点研究了中国宣传观念的产生、国民党及共产党宣传观念的建立、知识分子与宣传、1949年之后中国宣传观念的变迁等问题。本书以理性中立的笔调，详细描述了二十世纪以来各种宣传观念和话语的交锋，展示了一幅国家与个人、控制与自由、思想与身体等观念相互冲突的全景图像。本书提出的问题值得每个深受宣传影响的中国人思考。

Tweets and the Streets analyses the culture of the new protest movements of the 21st century. From the Arab Spring to the 'indignados' protests in Spain and the Occupy movement, Paolo Gerbaudo examines the relationship between the rise of social media and the emergence of new forms of protest. Gerbaudo argues that activists' use of Twitter and Facebook does not fit with the image of a 'cyberspace' detached from physical reality. Instead, social media is used as part of a project of re-appropriation of public space, which involves the assembling of different groups around 'occupied' places such as Cairo's Tahrir Square or New York's Zuccotti Park. An exciting and invigorating journey through the new politics of dissent, Tweets and the Streets points both to the creative possibilities and to the risks of political evanescence which new media brings to the contemporary protest experience.

One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life.
Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power.
Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.

The presidential elections of 2000 and 2004 were two of the most contested and dramatic in our nation's history. During the election seasons of 2000 and 2004, the Annenberg Public Policy Center conducted the largest studies ever undertaken of the American electorate-the National Annenberg Election Survey (NAES). Capturing Campaign Dynamics, 2000 and 2004 provides the data from these two surveys to the general public as well as useful tools for analyzing and interpreting the findings. Featuring rolling cross-sectional analysis, this book walks researchers through different strategies for using this type of survey research to understand campaign dynamics. An important feature of the volume is its explanation of the use of time series analysis to study the dynamic effects of political events as they unfold during presidential elections. The application of this methodology will uncover new insights into the time-dependent processes that unfold during election campaigns in ways that have not been possible before NAES. The book includes a CD-ROM of the NAES codebooks and data, featuring more than 200,000 interviews with adults living in the United States. The data contained on the NAES CD-ROM are in both SPSS format and tab-delimited format for use with other statistical software. Capturing Campaign Dynamics, 2000 and 2004 is ideal for courses in survey research methods in political science, communications studies, and analysis of public opinion. It will also be of great interest to scholars and professionals, such as pollsters and political consultants.

本书是传播学领域的一本名著，在对公共舆论的探讨上有重要的地位。作者经过数千次电话调查，搜集了无数各种各样的谣言分析研究的结果，阐明了人们只有掌握了谣言的规律，才能找出控制它或者反击它的办法。作者充分运用了“年鉴学派”的研究方法，生动地论述了谣言对人类社会的影响与作用。
作者搜集了20世纪八九十年代在法国流行的种种谣言，阐述了他们的起源和流传路径、人们为什么会相信它们、人们是如何利用谣言来达到自己的目的。他还分析了谣言在明星制度、政治、金融、商业行为中的作用，不仅着眼于谣言本身，更对谣言背后所附带的文化与社会背景进行了深入的探讨。

Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.

Taking into account both traditional and emerging modes, this comprehensive new Handbook covers all major methodological and statistical issues in designing and analyzing surveys. With contributions from the world's leading survey methodologists and statisticians, this invaluable new resource provides guidance on collecting survey data and creating meaningful results. Featuring examples from a variety of countries, the book reviews such things as how to deal with sample designs, write survey questions, and collect data on the Internet. A thorough review of the procedures associated with multiple modes of collecting sample survey information and applying that combination of methods that fit the situation best is included. The International Handbook of Survey Methodology opens with the foundations of survey design, ranging from sources of error, to ethical issues. This is followed by a section on design that reviews sampling challenges and tips on writing and testing questions for multiple methods. Part three focuses on data collection, from face-to-face interviews, to Internet and interactive voice response, to special challenges involved in mixing these modes within one survey. Analyzing data from both simple and complex surveys is then explored, as well as procedures for adjusting data. The book concludes with a discussion of maintaining quality. Intended for advanced students and researchers in the behavioral, social, and health sciences, this "must have" resource will appeal to those interested in conducting or using survey data from anywhere in the world, especially those interested in comparing results across countries. The book also serves as a state-of-the-art text for graduate level courses and seminars on survey methodology. A companion website contains additional readings and examples.

和其他公共服務部門相比，中國新聞傳媒業經過三十年的發展，實現了年均增速超過40％的增長。如今，中國的宣傳事業，無論是報紙、刊物還是廣播電視，都在國家意志的調控下合奏出一致的旋律，在市場化改革的浪潮中形成了一個超級傳媒工廠。政治與市場，一向被認為是相互衝突的變數，它們居然能奇妙地結合出一個雙方皆大歡喜的局面，這種奇蹟是怎樣產生的？各種事實表明，將中國新聞傳媒在近三十年的崛起壯大歸結為「市場化」，並非是答案的全部，甚至離事實的真相甚遠。中國新聞傳媒業從宣傳走向傳媒的新聞業發展史是一個充滿偶然性和複雜性的演化過程。它不完全是國家意志的制度設計結果，而是各種利益集團相互博弈的結局。本書試圖對中國新聞業的發展脈絡給出一個演進觀點的解釋。認為中國新聞業發展的核心邏輯，就是國家試圖保持對新聞業的控制能力。1978年以來中國在新的環境下不斷摸索話語控制技術，孵化出一個行政監控和壟斷經營合一的新聞體制，它既為中國新聞業帶來前所未有的繁榮，也使新聞業治理的結構性衝突在二十世紀九十年代末期產生突變，最終形成一個同時滿足國家、新聞記者與公眾需求三方次優需求的結構平衡。這個三元次優結構是當代新聞業總體特徵的體制性根源。
本書的另一個關注點是，中國當代知識菁英的一個亞群體——新聞記者與國家關係的演變，也在某種程度上代表著人類自由意志與市場經濟轉型交織的當代語境下菁英思潮的演變。

《沟通之桥：人际传播学经典读本》由美国著名人际传播学教授约翰•斯图尔特（John Stewart）主编。
本书收集了来自全美四十余位知名的传播学、心理学、社会学和哲学界一流学者的研究成果，可谓跨学科人际传播研究领域的精华之作。
作者们结合典型案例，阐述了人际传播研究的主要议题。这些议题也是每一个人在生活、学习和工作中可能遇到的问题，甚至难题。作者们还介绍了提高人际沟通能力的相关实用技巧。
本书自1973年问世以来不修改和完善，成为人际传播研究领域的经典教材，是人际传播学教学者、研究者以及期待改善自己的人际关系和生活质量的读者的理想读物。

本书是传播学媒介分析和文化研究经典著作，2012年劳特利奇出版社出版了本书的20周年纪念版。本书反对将粉丝看做愚昧、盲目的“文化白痴”，而是将他们看作媒体内容的积极消费者、熟练的参与者，是从借来的材料中建构自己文化的游猎式的文本盗猎者，是勇于争夺文化权力的斗士。电视粉丝热衷于对媒体文本进行各种自主性的符号阐释，并且从大众文化资源中盗取零散的片段，讲述自己的故事，阐发自己的欲望。本书的作者从粉丝和学者双重知情人身份的角度出发，以详细而生动的具体案例，分析了《星际迷航》《布雷克七人组》《异形帝国》《侠胆雄狮》《双峰》等电视剧粉丝的再创作行为和社群生态，以民族志研究方法为主考察粉丝社群，重点关注其社会机制、文化实践，并在此基础上讨论了大众媒体、资本主义消费主义和观众意识形态及能动性之间的复杂关系。

马修·辛德曼著的《数字民主的迷思》主要讨论互联网对美国政治的影响，聚焦的是“民主化”这一课题。针对公众关于网络民主的美好想象与过分狂热，它通过对在线竞选、链接结构、流量模式、搜索引擎使用、博客与博主、内容生产的“规模经济”等主题的深入处理，借助大量数据图表与分析，勾勒出互联网政治的种种局限性。尤其表明，网络政治信息仍然为一小群精英与机构所创造和过滤，在网络的每一个层次和领域都仍然遵循着“赢家通吃”模式。本书的学术意义并非在于提供一个单纯的结论，而在于其基于政治科学视野所详尽揭示的网络政治宏观图景和丰富命题，以及为刻画这一图景所创造性地采用的那些研究方法。

'It's easy to be snobbish about media culture; the great merit of Roger Silverstone's book is to make the reader understand just how important that culture is' - Richard Sennett, New York University 'A remarkable book which argues for a new paradigm for the study of the media' - Daniel Dayan, Centre National de la Recherche 'A persuasive and sophisticated discussion of the role of the media in modern life at the threshold of the twenty-first century' - Ellen Seiter, University of California 'A very important book, one that moves media theory and argument on at long last. This is an attempt to get people to think differently about the media - not just when they are writing essays, but also when they are arguing about media in everyday life' - Simon Frith, University of Stirling The centrality of the media, all media, to human experience - from the conduct of everyday life, to the exercise of power, to the creation of culture - is inescapable. We live in an intensely mediated world. Yet the academic study of the media has rarely made its own insights accessible and relevant to those outside its own limited sphere.Indeed it is constantly under attack for its lack of rigour, apparent failure to address the needs of industry and its inability to tell us anything substantive about the world in which we live. Written as a manifesto and in order to set a new intellectual agenda, Why Study the Media? argues for the importance of the media in our culture and society and the consequent necessity of taking the media seriously as an object of enlightened but rigorous investigation. At once human and humane, Why Study the Media? will be welcomed by all those in search of new ways of thinking about our mediated world.

1960年，因为一则批评性广告，警察局长沙利文以诽谤为由，将《纽约时报》告上法庭，并申请巨额赔偿。两审失利后，几乎被各地政府官员相继提起的索赔逼至绝境的《纽约时报》，奋起上诉至联邦最高法院。九位大法官在“《纽约时报》诉沙利文案”中力挽狂澜，宣布“对公共事务的讨论应当不受抑制、充满活力并广泛公开”，维护了媒体、公民批评官员的自由。《纽约时报》资深记者、两度普利策奖得主安东尼•刘易斯，以翔实史料、生动笔触，系统回顾了这起新闻自由史上的里程碑案件，并循此为线，串接起美国人民争取言论自由的司法抗争历史，完美展现了霍姆斯、布兰代斯、汉德、沃伦、布伦南、布莱克、韦克斯勒等伟大法官和律师的形象。

Communication has often been understood as a realm of immaterial, insubstantial phenomena--images, messages, thoughts, languages, cultures, and ideologies--mediating our embodied experience of the concrete world. Communication Matters challenges this view, assembling leading scholars in the fields of Communication, Rhetoric, and English to focus on the materiality of communication. Building on the work of materialist theorists such as Gilles Deleuze, Michel Foucault, Friedrich Kittler, and Henri Lefebvre, the essays collected here examine the materiality of discourse itself and the constitutive force of communication in the production of the real. Communication Matters presents original work that rethinks communication as material and situates materialist approaches to communication within the broader "materiality turn" emerging in the humanities and social sciences. This collection will be of interest to researchers and postgraduate students in Media, Communication Studies, and Rhetoric. The book includes images of the digital media installations of Francesca Talenti, Professor, Department of Communication Studies, University of North Carolina at Chapel Hill.

《传播理论史:一种社会学的视角》对传统的新闻与传播学进行梳理之后，作者首次以批判的视角，指出传播效果传统理论的局限，并将研究重点放在制作产业的复杂性和公众对内容的回应能力上。作者还从民意调查在政治生活中的作用、电视新闻的社会地位以及互联网的掌管等方面，分析了传媒与政治的关系。
目录
前言 社会学与传播学理论
传播的三个维度
大众传播是核心问题
绪论研究客体的构成
第一章 传播研究的诸多难点
人所共知？
主流传媒在文化、政治和经济上的“不合理性”
批评走向极端
歌颂走向极端
理性/技术的冲突是传播的核心问题
“传播”和“传媒”
社会学话语
第二章 传播社会学错失发展转机
社会科学基本概念与传播
欧洲社会学奠基人与传媒
奠基理论后继无人与针对现代性的悲观论调
美国的实用主义
芝加哥学派
第一部分 让传播告别自然效果问题……或怎样摆脱效果问题？
第三章 直接效果论的陷阱
传媒效果恐惧症及其渊源
宣传的定义
刺激效果和“皮下注射”理论
广告是说服传播合理存在的证据吗？
小结
第四章 法兰克福学派与大众文化理论
从大众文化到文化工业
战争因素的作用与文化精英主义
问题与方法
法兰克福学派的传承
第五章 拉扎斯菲尔德的有限效果论
美国经验主义的起源
“人的发现”
二级传播理论
扩散理论和使用与满足理论
过于重视实证与轻意识形态分析
第六章 从数学模型到传播人类学研究
香农与数学信息论
维纳与控制论
传播、道德和万用物理学
错拿人类打比方
与功能主义相遇
帕洛·阿尔托学派和乐队模型
小结
第七章 麦克卢汉和技术决定论
“媒介即信息”
正反论据和案例
技术的尽头在哪里?
历史的诡计：麦克卢汉学说成了阐释学
第二部分 将传播纳入文化范畴生产／接收的博弈
第八章 从符号学到实用主义
语言学的转折
结构语言学与传播普遍理论之梦
符号学与大众传播符号研究：巴特与艾柯
话语的社会铭写
转向实用主义
超越界线：社会
第九章 文化实践理论
消费：布尔迪厄的文化实践等级论
文化的种族中心主义问题
当代的文化变迁
“从排他到兼收并蓄”
从消费到接收
接收研究传统
米歇尔·德塞尔托和接收问题
小结
第十章 文化研究
穷人的文化：走向人种学
斯图沃特·霍尔的新马克思主义理论
编码／解码模型
美国的影响
新的理论立场：猛烈抨击精英主义
多义和意义的普遍商谈
“符号民主”和“后现代主义”的难点
建构主义进一步发展：酷儿和后殖民拐点
第十一章 传播从业者的社会学分析
功能主义新闻社会学：“新闻制作”研究
回归批判：记者及其环境
多重目标的问题
小结：没有公众的风景?
第十二章 从生产逻辑到传播行业
埃德加·莫兰：标准化与创新的矛盾
政治经济学：从文化工业到创新产业
霍华德·贝克：生产即合作
挑战大众传媒时代的艺术身份
听命于受众?
小结
第三部分 传播多元化民主、创新、反思
第十三章 公共舆论的政治理论
议程设置和沉默的螺旋理论
传媒左右选举?
公共舆论确实存在吗?
作为互动的政治传播
走向公共空间
第十四章 公共空间理论
哈贝马斯的公共空间理论
交往行为
当代公共领域
南茜·弗雷泽眼中的公共空间
“真人秀”：走向堕落，还是更加丰富?
公共经验的表现形式
深入研究多元化进程
第十五章 全新的传播社会学
传播社会学的三个阶段
后现代主义的死胡同
回归奠基人：转向反思
从社会学到文化研究……又回到社会学
新的传媒社会学研究方法论：知识的链条
接收
生产
内容
公共空间
作为社会运动的“文化产品”
第十六章 互联网与“信息新技术”
互联网：超级媒介的承诺与幻想
超越乌托邦：依靠单一手段的异质媒介
互联网的使用
屏幕竞争：电视的终结?
报业及音乐领域之变迁
个人主义和族群之问题
“电子民主”
政治重组的启示
结论

A textbook for communications students that integrates the basic rules of science with the research procedures that follow those rules. Suitable for undergraduates and as a first research methods text for graduate students

Who watches over the party-state? In this engaging analysis, Maria Repnikova reveals the webs of an uneasy partnership between critical journalists and the state in China. More than merely a passive mouthpiece or a dissident voice, the media in China also plays a critical oversight role, one more frequently associated with liberal democracies than with authoritarian systems. Chinese central officials cautiously endorse media supervision as a feedback mechanism, as journalists carve out space for critical reporting by positioning themselves as aiding the agenda of the central state. Drawing on rare access in the field, Media Politics in China examines the process of guarded improvisation that has defined this volatile partnership over the past decade on a routine basis and in the aftermath of major crisis events. Combined with a comparative analysis of media politics in the Soviet Union and contemporary Russia, the book highlights the distinctiveness of Chinese journalist-state relations, as well as the renewed pressures facing them in the Xi era.

这本书提出了两个重要概念：不确定性和信息。不确定性是指特定情景下各种事件发生的可能性。不确定性促使决策者具体地收集信息。当个体面临多种不确定性的选择方案时，信息往往起着重要的作用。