This is a monograph, manual and manifesto by one of the world's leading graphic designers. Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas.

100件好物，可终身相伴的生活提案。
一件无可挑剔的冬季大衣，要具备轻、暖、手感好、款式经典、做工扎实等条件,当然更要合体，被松浦苦苦寻觅到的，是哪一件？
对于衣服多是藏蓝、灰、黑的伊藤正子，红色的鞋子是搭配的亮点。即便是配白色T恤和牛仔裤，它也会将你衬得非常女人，具有这般魅力的鞋，又是哪一款？
皮肤的老化几乎都源于紫外线的伤害。与松浦关系亲近的皮肤科医生，给了他哪些意见？
在心情杂乱精力无法集中的时候，伊藤正子会停下手中的工作，为自己沏一杯白开水，这是她选择的盛具又是什么？
……
本书是日本生活美学家松浦弥太郎和造型设计师伊藤正子的一本生活好物图鉴。两人分别从男与女的角度，从服装、背包、鞋、雨具、饰品、护肤品，再到厨具、家具等等，他们就自己多年来在生活上致用良品与大家分享。
赏物，实则是要挖掘出物背后的内涵。
我终于领悟到越是优质好物，其隐藏的东西就越丰富繁奥。
我与本书里所列举的物品，就是以这种方式相处的。
——松浦弥太郎
我一直向往自在舒适。于我而言，什么才是自在舒适呢？我想就是把自己和自己的周围打理得赏心悦目。
本书中所介绍的，都是我历时所选诚意推荐的好物。如果能为您打造优质时光提供些许帮助，我会非常高兴。
——伊藤正子

Contents: - How We Read - How Type Works - Evaluating Typefaces - Choosing and Pairing Typefaces - Typographic Systems - Composition. Typography is your design's voice and the most powerful tool you have to communicate with your readers. Learn how to wield

这本书出自一位世界级设计师之手。复杂的设计原理在书中凝炼为亲密性、对齐、重复和对比4 个基本原则。作者以其简洁明快的风格，将优秀设计所必须遵循的这4 个基本原则及其背后的原理通俗易懂地展现在读者面前。本书包含大量的示例，让你了解怎样才能按照自己的方式设计出美观且内容丰富的产品。
此书适用于各行各业需要从事设计工作的读者，也适用于有经验的设计人员。