Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.

Sympathiques, séduisants, réservés ou carrément tyranniques, les manipulateurs utilisent diverses manœuvres pour parvenir à leurs fins. Agissant en douceur, ces proches — parents, conjoint, connaissances, collègues — parviennent à nous culpabiliser, à nous dévaloriser et à semer le doute en nous. Qui sont ces manipulateurs? Comment s'y prennent-ils pour nous tenir sous leur emprise? Sont-ils conscients de leur comportement? Leurs victimes doivent-elles en assumer une certaine responsabilité? Quels sont les moyens de nous protéger de ces terroristes du sentiment?

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
From the Hardcover edition.

我们以为自己在玩手机，其实是手机在玩我们
令人惊掉手机、丢下平板的清醒之书
21种语言版本席卷全球！瑞典语版长踞排行榜42周不坠，日语版突破60万册，横扫各大畅销榜
◎ 编辑推荐
☆瑞典首席心理健康专家又一力作，出版当年成为“瑞典人首选的圣诞礼物”
瑞典首席心理健康专家口碑之作，21种语言版本席卷全球！瑞典语版长踞排行榜42周不坠，日版销量突破60万册，位列日本amazon图书总榜No.1，2021年荣登日本oricon新书排行榜、日贩新书非虚构类别、Tohan新书非虚构类别三榜榜首。
☆下载app＝卸载大脑？
每天触碰2600次，每10分钟就要看一眼，每天上网近7小时，逛社交媒体近2.5小时……
焦虑、抑郁，注意力难以集中，虚度时间，睡眠变差，情绪变糟，智商变低……
手机不光是个时间小偷，还是快乐刺客，让我们错失生活中很多美好的事物。
☆打工人、考试人、家长……每个人都有读这本书的理由
无论是关注养生主题，希望改善睡眠、情绪、焦虑、抑郁等问题的打工人；渴望更有效率地学习、专注读书、提高记忆力的学生、备考群体；还是看重孩子的健康、智力、注意力、思维能力的家长，都能从本书中收获意想不到的知识。想改变手机的负面影响，来一场思维的探险总是有效的！
◎ 内容简介
为什么只要醒着我们就离不开手机，为什么疫情中的我们更容易自投罗网？
为什么比尔·盖茨不让小孩用手机，乔布斯不让孩子碰iPad？
手机里设下了多少让我们沉迷的陷阱，我们又要怎样才能战胜这个人生小偷？
这些问题同样困扰着瑞典首席心理健康专家安德斯·汉森，他立足自身研究成果，创造性地将脑科学、人类进化、心理学结合起来，逐章剖析了为何电子产品和社交媒体会令我们更容易焦虑、抑郁，注意力难以集中，虚度时间，睡眠变差，情绪变糟，智商变低。比起每天被手机牵着鼻子走的成人，正处在生长发育阶段的孩子们面临着更严重的后果，对此书中提供了更进一步的照料和管教建议，以挽救青少年的身心健康。在书的最后，作者还制作了一份“献给旅行在数码世界的人们的安全手册”，通过短短的小建议，帮助读者们解决实际问题。拯救手机大脑的第一步，就从放下手机打开本书开始。