What drove a company of American soldiers – ordinary young men from around the country – to commit the worst atrocity in American military history? Were they “just following orders” as some later declared? Or, did they break under the pressure of a vicious war in which the line between enemy soldier and civilian had been intentionally blurred? American Experience focuses on the 1968 My Lai massacre, its subsequent cover-up, and the heroic efforts of the soldiers who broke ranks to try to halt the atrocities, and then bring them to light.

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.