The soap opera portrayed the daily lives of three generations to show that there is no ideal time to love and be happy. The relationship between widower Álvaro and lawyer Bruna is shaken by the arrival of sweet Madalena in the fictional town of Nova Esperança. The young woman is hired as a housekeeper for businessman Xistus, Álvaro's father-in-law, and charms everyone.

Ricardo Aguillar, a powerful physician, loses the only and beloved son, the young Daniel, in an accident. After some time he discovers that the boy had frozen the semen before he died. From there he decides to go hunting for the "ideal woman", worthy of being inseminated and become the mother of his grandson. Only fate is about to play a part. When the insemination is finally done and the young woman chosen - the young Viviane - becomes pregnant, the man discovers himself hopelessly in love with her. From then on an unusual and surprising situation will give an electrifying direction to the story: the boy's spirit begins to prowl the family and, although they are in different plans, father and son will dispute the love of the same woman. It will be a clash between the impossible love, therefore idealized, and the realizable love, carnal, with all that it brings of joy and fulfillment, but also of hurts and uncertainties.

After spending ten years wrongfully imprisoned for the death of his girlfriend Elisa, the illusionist Davi returns to the farm that belongs to his girlfriend’s family under another identity and discovers that her younger sister, Isadora, has become exactly like Elisa. The two fall madly in love, but they will have to fight against nasty Joaquim and other external factors that threaten this great passion.