Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.From the initial planning stages through execution, you'll have expert guidance to help Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

A bold new theory on what sparked the "big bang" of human culture The abrupt emergence of human culture over a stunningly short period continues to be one of the great enigmas of human evolution. This compelling book introduces a bold new theory on this unsolved mystery. Author Richard Klein reexamines the archaeological evidence and brings in new discoveries in the study of the human brain. These studies detail the changes that enabled humans to think and behave in far more sophisticated ways than before, resulting in the incredibly rapid evolution of new skills. Richard Klein has been described as "the premier anthropologist in the country today" by Evolutionary Anthropology. Here, he and coauthor Blake Edgar shed new light on the full story of a truly fascinating period of evolution. Richard G. Klein, PhD (Palo Alto, CA), is a Professor of Anthropology at Stanford University. He is the author of the definitive academic book on the subject of the origins of human culture, The Human Career. Blake Edgar (San Francisco, CA) is the coauthor of the very successful From Lucy to Language, with Dr. Donald Johanson. He has written extensively for Discover, GEO, and numerous other magazines.

In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is unique, others claim they do the same things, leaving customers very confused. As a result, product marketing for tech products has never been harder...or more important. This book explains what it really takes to bring a technology product successfully to market. The frameworks are simple but powerful and easy to deploy. They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply �doing marketing.� It takes the best of �classic� positioning, messaging and product marketing and applies these practices to modern realities of the tech and customer landscape.

Real-world tools to build your venture, grow your business, and avoid mistakes

Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. 

Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you

Apply 42 effective tools to sustain and accelerate your business growth Avoid the mistakes and pitfalls associated with rapid business growth or organizational change Develop a clear growth plan to integrate into your overall business model Structure your business for rapid scaling and efficient management Startup, Scaleup, 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.

This new edition of the definitive guide to JavaScript has been revamped to cover the latest browsers, language updates, extensions, and JavaScript standards. Part tutorial and part reference, the book serves as a learning tool for building new JavaScript skills and a detailed reference for seasoned JavaScript developers. Danny Goodman's exclusive interactive workbench, The Evaluator, makes it easy to master JavaScript and DOM concepts. Offers deployment strategies that best suit the user's content goals and target audience.

Bonus CD-ROM is packed with advanced content for the reader who wants to go an extra step.

Elevate your trading strategy with actionable market insights from an industry pioneer

In Markets & How Profiling Gives Traders an Advantage, James F. Dalton and co-author Robert B. Dalton dramatically expand on their revolutionary first book, Markets in Profile. Summarizing a lifetime of experience—from formative memberships on the CBOE and CBOT to his role as UBS Director of Hedge Fund Research—Jim challenges traders to recognize that market- understanding must be balanced with self- understanding. Jim’s deep market savvy is complimented by Rob’s engaging prose that adds a wealth of insight about the powerful influence of unexamined emotions, impulses, and habits on your trading success.

Jim promotes trader education through Jim Dalton Trading (jimdaltontrading.com), along with his partners Jennifer Loh and Raghu Rajput, driven by the knowledge that the only reliable, objective, actionable information is market-generated. This information is scientifically organized via the Market Profile, which is simply a contextual organization of time, price, and volume—the core components of any financial transaction.

Markets & Momentum

Deep dives into issues that lead more than 90% of day traders to lose money, including fading trend days, FOMO, doubling down on losing trades, and failing to let profits run. Strategies for minimizing the influence of news hype and analysis overload in order to remain focused on the only information that matters. Techniques for understanding your own emotional and intuitive reactions, and learning to avoid making impulsive decisions. This book is ideal for day and short-term traders, and for longer-term investors seeking to improve trade entries and exits. Jim Dalton’s trading insights are supported by six decades of learning directly from the markets, as well as from his wide base of educational clients.

Markets & Momentum is a must-read for traders looking for guidance on developing the insights and skills necessary for conquering the short-term market.

This reliable resource provides a comprehensive view of behavioral finance and its psychological foundations, as well as its applications to finance. Comprising contributed chapters written by distinguished authors from some of the most influential firms and universities in the world, Behavioral Finance provides a synthesis of the most essential elements of this discipline, including psychological concepts and behavioral biases, the behavioral aspects of asset pricing, asset allocation, and market prices, as well as investor behavior, corporate managerial behavior, and social influences.

The definitive book on adapting the classic work of Richard Wyckoff to today's markets Price and volume analysis is one of the most effective approaches to market analysis. It was pioneered by Richard Wyckoff, who worked on Wall Street during the golden age of technical analysis. In Trades About to Happen, veteran trader David Weis explains how to utilize the principles behind Wyckoff's work and make effective trades with this method. Page by page, Weis clearly demonstrates how to construct intraday wave charts similar to Wyckoff's originals, draw support/resistance lines, interpret the struggle for dominance in trading ranges, and recognize action signals at turning points. Analyzes markets one bar chart at a time, which recreates the ambiguity of actual trading Emphasizes reading price/volume charts without a secondary reliance on mathematical indicators Includes a short study guide in the appendix to help readers master the material Filled with in-depth insights and practical advice, Trades About to Happen promises to be the definitive work on utilizing Wyckoff's classic methods in today's turbulent markets.

Develop a sound investment philosophy based on lessons from history
Trailblazers, Heroes, and Crooks: Stories to Make You a Smarter Investor is a highly entertaining and insightful look into key stories from history, teaching lessons about sound principles of investing, and controlling emotions and bias when managing your investment portfolio to help you become a stronger, more intelligent investor. Written by author and finance professor Stephen R. Foerster, this book spans from before the Middle Ages to the 2020s.
Some of the stories in this book include:
Cristiano Ronaldo taking two bottles of Coke off a table at a press conference, and ostensibly causing Coca-Cola's stock value to plunge $4 billion
Harry Markopolos trying to develop a strategy similar to Bernie Madoff's, realizing his strategy was bogus, and spending a decade proving his case
A hostage crisis in twelfth century Venice involving trumped-up charges, conflict, deceit, a plague, and an angry mob, leading to the birth of government bonds
A salad oil swindle almost destroying American Express, prompting Warren Buffett to make one of the best stock investments ever
For both experienced and novice investors, Trailblazers, Heroes, and Crooks: Stories to Make You a Smarter is a fun, accessible, and informative guide that through history shows, not tells, you how to develop an investment philosophy of guiding principles, and become a better investor.

A detailed, one-stop guide for experienced options traders
Positional Option Trading is a rigorous, professional-level guide on sophisticated techniques from professional trader and quantitative analyst Euan Sinclair. The author has over two decades of high-level option trading experience. He has written this book specifically for professional options traders who have outgrown more basic trading techniques and are searching for in-depth information suitable for advanced trading.
Custom-tailored to respond to the volatile option trading environment, this expert guide stresses the importance of finding a valid edge in situations where risk is usually overwhelmed by uncertainty and unknowability. Using examples of edges such as the volatility premium, term-structure premia and earnings effects, the author shows how to find valid trading ideas and details the decision process for choosing an option structure that best exploits the advantage.
Advanced topics include a quantitative approach for directionally trading options, the robustness of the Black Scholes Merton model, trade sizing for option portfolios, robust risk management and more. This book:
Provides advanced trading techniques for experienced professional traders
Addresses the need for in-depth, quantitative information that more general, intro-level options trading books do not provide
Helps readers to master their craft and improve their performance
Includes advanced risk management methods in option trading
No matter the market conditions, Positional Option Trading is an important resource for any professional or advanced options trader.

Already the market leader in the field, Modelling Transport has become still more indispensible following a thorough and detailed update. Enhancements include two entirely new chapters on modelling for private sector projects and on activity-based modelling; a new section on dynamic assignment and micro-simulation; and sizeable updates to sections on disaggregate modelling and stated preference design and analysis. It also tackles topical issues such as valuation of externalities and the role of GPS in travel time surveys. Providing unrivalled depth and breadth of coverage, each topic is approached as a modelling exercise with discussion of the roles of theory, data, model specification, estimation, validation and application. The authors present the state of the art and its practical application in a pedagogic manner, easily understandable to both students and practitioners. Follows on from the highly successful third edition universally acknowledged as the leading text on transport modelling techniques and applications Includes two new chapters on modelling for private sector projects and activity based modeling, and numerous updates to existing chapters Incorporates treatment of recent issues and concerns like risk analysis and the dynamic interaction between land use and transport Provides comprehensive and rigorous information and guidance, enabling readers to make practical use of every available technique Relates the topics to new external factors and technologies such as global warming, valuation of externalities and global positioning systems (GPS).

A synergistic approach to signal integrity for high-speed digital design This book is designed to provide contemporary readers with an understanding of the emerging high-speed signal integrity issues that are creating roadblocks in digital design. Written by the foremost experts on the subject, it leverages concepts and techniques from non-related fields such as applied physics and microwave engineering and applies them to high-speed digital design—creating the optimal combination between theory and practical applications. Following an introduction to the importance of signal integrity, chapter coverage includes: Electromagnetic fundamentals for signal integrity Transmission line fundamentals Crosstalk Non-ideal conductor models, including surface roughness and frequency-dependent inductance Frequency-dependent properties of dielectrics Differential signaling Mathematical requirements of physical channels S-parameters for digital engineers Non-ideal return paths and via resonance I/O circuits and models Equalization Modeling and budgeting of timing jitter and noise System analysis using response surface modeling Each chapter includes many figures and numerous examples to help readers relate the concepts to everyday design and concludes with problems for readers to test their understanding of the material. Advanced Signal Integrity for High-Speed Digital Designs is suitable as a textbook for graduate-level courses on signal integrity, for programs taught in industry for professional engineers, and as a reference for the high-speed digital designer.

Explore the deadly elegance of finance's hidden powerhouse
The Money Formula takes you inside the engine room of the global economy to explore the little-understood world of quantitative finance, and show how the future of our economy rests on the backs of this all-but-impenetrable industry. Written not from a post-crisis perspective – but from a preventative point of view – this book traces the development of financial derivatives from bonds to credit default swaps, and shows how mathematical formulas went beyond pricing to expand their use to the point where they dwarfed the real economy. You'll learn how the deadly allure of their ice-cold beauty has misled generations of economists and investors, and how continued reliance on these formulas can either assist future economic development, or send the global economy into the financial equivalent of a cardiac arrest.
Rather than rehash tales of post-crisis fallout, this book focuses on preventing the next one. By exploring the heart of the shadow economy, you'll be better prepared to ride the rough waves of finance into the turbulent future.
Delve into one of the world's least-understood but highest-impact industries
Understand the key principles of quantitative finance and the evolution of the field
Learn what quantitative finance has become, and how it affects us all
Discover how the industry's next steps dictate the economy's future
How do you create a quadrillion dollars out of nothing, blow it away and leave a hole so large that even years of "quantitative easing" can't fill it – and then go back to doing the same thing? Even amidst global recovery, the financial system still has the potential to seize up at any moment. The Money Formula explores the how and why of financial disaster, what must happen to prevent the next one.

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”
The goal of Empowered is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.
As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller Inspired, Empowered tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products
recruiting and coaching the members of product teams, first to competence, and then to reach their potential
creating an inspiring product vision along with an insights-driven product strategy
translating that strategy into action by empowering teams with specific objectives―problems to solve―rather than features to build
redefining the relationship of the product teams to the rest of the company
detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams
Empowered puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

"The Freakonomics of big data." -- Stein Kretsinger , founding executive of Advertising.com; former lead analyst at Capital One This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques. You have been predicted -- by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales. How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics unleashes the power of data. With this technology , the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future -- lifting a bit of the fog off our hazy view of tomorrow -- means pay dirt. In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. Why early retirement decreases life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death, including one health insurance company. How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths -- how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward -- but that can be predicted in advance? Whether you are a consumer of it -- or consumed by it -- get a handle on the power of Predictive Analytics .

In this book/DVD set, renowned options expert Sheldon Natenberg provides a powerful, non-technical, step-by-step approach for understanding why and how volatility plays such a critical role in options trading.  He explains the strengths and weaknesses of  option models;  the vital part probability plays in estimating option prices; and the difference between historical volatility, future volatility and implied volatility. - and the function of each. Develop insight into why the perception of volatility is a more influential factor than actual market direction in option pricing. Become acquainted with the steps needed to analyze and trade options the way the pros do - by mastering key volatility techniques.  In addition, Natenberg · The basis of implied volatility and how it is calculated.
· The importance of dynamic hedging through delta neutral positions.
· The assumptions driving an options pricing model.
· How to compare price to value.
· How option trading decisions begin by comparing implied volatility to future With the book, DVD, and a complete online support manual, this package is a valuable primer for mastering this all-important element of options trading.