Juice Leskinen was a singer, songwriter, poet, lyricist, folk artist – the father figure of Finnish rock lyrics. The most important factor of Juice's life was his love life. Everything else – booze, lyrics and fame – came as its by-product. The movie tells the story of love professional, of a man who felt deeply and extremely sensitively, but wounded many people, including himself.

Rise and fall of Jari Sarasvuo, as he transforms from a media person to business training guru during the crazy years of the 1990s and 2000s, just before the financial crash.

The film follows Sanna, who sets out to document the countless ways there are to ruin a marriage for her doctoral thesis.

Juice Leskinen was a singer, songwriter, poet, lyricist, folk artist – the father figure of Finnish rock lyrics. The most important factor of Juice's life was his love life. Everything else – booze, lyrics and fame – came as its by-product. The movie tells the story of love professional, of a man who felt deeply and extremely sensitively, but wounded many people, including himself.