In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

Microeconomic Analysis has been a fixture of graduate programs in economics for fifteen years, providing unique authority, clarity, and breadth of coverage.
The Third Edition continues to supply the building blocks of microeconomic analysis: a thorough treatment of optimization and equilibrium methods, coupled with numerous examples of their application. The Third Edition expands on the earlier editions in two ways. First, the coverage has been rewritten and rearranged. Second, chapters have been added on game theory, oligopoly, asset markets, and information economics. The new chapters fully update the text, highlighting significant developments of the last decade at a level that is accessible for first-year graduate students.

Microeconomic Analysis has been a fixture of graduate programs in economics for fifteen years. It has held this position because it has the authority, the clarity, and the breadth necessary for a classic text. This new Third Edition continues to supply the building blocks of microeconomic analysis: a thorough treatment of optimization and equilibrium methods, coupled with numerous examples of their application.
The Third Edition expands on the earlier editions in two ways. First, the existing coverage has been rewritten and rearranged. Second, new chapters have been added on game theory, oligopoly, asset markets, and information economics. The rearrangement follows the model of Hal Varian's Intermediate Microeconomics: a number of short chapters, each devoted to a single topic. In fact, the topical division is as close as possible to that of the undergraduate text. This makes it easy to review undergraduate material before moving on to graduate material. The new chapters highlight significant developments in microeconomic theory in the last ten years at a level that is accessible for first-year graduate students.
Classic features:
* Emphasis on the dual approach to consumer and firm behavior.
* Integration of the modem analytic approach with classical price theory
* Analysis of economic behavior using classical methods of comparative statics, duality, and nonparametric methods.
* Emphasis on analytical techniques that are useful in applied research.
Highlights of the revision:
* New chapter on game theory that provides an appropriate introduction for first-year students.
* New chapter on oligopoly that features many of the recent developments in this area.
* New chapter on asset markets that describes "what every economist should know" about the theory of financial markets.
* New chapter on information economics that provides a unified treatment of incentives and markets in the presence of information asymmetries.

Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand your students' analytic powers and strengthen their understanding of microeconomics.

《微观经济学--现代观点》第二版中译本自1991年面世以来，被很多高校和社科院长期用作核心教材，深受师生们的欢迎。它的广泛流行，映了改革开放后的中国认真学习现代经济理论的热情和能力；它的成功普及，见证了思想解放后的中国创造增长奇迹的伟大实践。原著从初版至今，已再版了6次。这是第六版的中译本，列入“当代经济学教学参考书系”，是一部优秀的中级经济学教科书，既深刻理解了现代经济学，又牢牢把握了主流和前沿，可以帮助读者准确掌握经济学的基本原理和基本方法，读者可以此为基础来研修高级课程和其他学科，攻读学术文献，也可以凭借它来弄清经济政策和形势，做好实际工作。

Varian is "the Adam Smith of the new discipline of Googlenomics."-Stephen Levy, Wired For over 20 years Hal Varian's Intermediate Microeconomics has given students the most current and complete coverage of intermediate microeconomics at an appropriate mathematical level. The Eighth Edition includes contemporary case studies and examples and relevant coverage of the current economic crisis-all in focused, lecture-length chapters.

Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics.

Varian is “the Adam Smith of the new discipline of Googlenomics.”—Stephen Levy,
For over 20 years Hal Varian’s
has given students the most current and complete coverage of intermediate microeconomics at an appropriate mathematical level. The Eighth Edition includes contemporary case studies and examples and relevant coverage of the current economic crisis—all in focused, lecture-length chapters.

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Rigorous and modern―now with calculus integrated into the main text. The #1 text is still the most modern presentation of the subject and gives students tools to develop the problem-solving skills they need for the course, and beyond.