Louis Jobin is an ordinary young man from Montreal who sells televisions at an electronics store. He wins a contest sponsored by the local cable company in which the first prize is that he'll be followed non-stop by a camera crew, with the footage broadcast live on Channel 19. Unfortunately, his ordinary life is so ordinary, despite the best efforts of his starstruck mother, that the producers attempt to spice things up behind his back.

After getting dropped by her publisher, celebrated novelist Hannah Ryan uses the negative forces in her life to inspire the creation of a pulp crime serial that posts new chapters to subscriber's devices every week. The initial release is a modest success but the work becomes a massive hit after a real life murder takes place that bears a striking similarity to Hannah's story. Is it really just a coincidence or is it possible that a copycat serial killer is acting out the fictitious murders in real life? And is he going to strike again once Hannah releases her next chapter?