What should we have for dinner? For omnivore's like ourselves, this simple question has always posed a dilemma: When you can eat just about anything nature (or the supermarket) has to offer, deciding what you should eat will inevitably stir anxiety, especially when some of the foods on offer might shorten your life. Today, buffeted by one food fad after another, America is suffering from what can only be described as a national eating disorder. The omnivore's dilemma has returned with a vengeance, as the cornucopia of the modern American supermarket and fast-food outlet confronts us with a bewildering and treacherous food landscape. What's at stake in our eating choices is not only our own and our children's health, but the health of the environment that sustains life on earth.
The Omnivore's Dilemma is a groundbreaking book in which one of America's most fascinating, original, and elegant writers turns his own omnivorous mind to the seemingly straightforward question of what we should have for dinner. The question has confronted us since man discovered fire, but, according to Michael Pollan, the bestselling author of The Botany of Desire, how we answer it today, ath the dawn of the twenty-first century, may well determine our very survival as a species. Should we eat a fast-food hamburger? Something organic> Or perhaps something we hunt, gather or grow ourselves?
To find out, Pollan follows each of the food chains that sustain us--industrial food, organic or alternative food, and food we forage ourselves--from the source to a final meal, and in the process develops a definitive account of the American way of eating. His absorbing narrative takes us from Iowa cornfields to food laboratories, from feedlots and fast-food restaurants to organic farms and hunting grounds, always emphasizing our dynamic coevolutionary relationship with the handful of plant and animal species we depend on. Each time Pollan sits down to a meal, he deploys his unique blend of personal and investigative journalism to trace the origins of everything consumed, revealing what we unwittingly ingest and explaining how our taste for particular foods and flavors reflects our evolutionary inheritance.
The surprising answers Pollan offers to the simple question posed by this book have profound political, economic, psychological, and even mortal implications for all of us. Ultimately, this is a book as much about visionary solutions as it is about problems, and Pollan contends that, when it comes to food, doing the right thing often turns out to be the tastiest thing an eater can do. Beautifully written and thrillingly argued, The Omnivore's Dilemma promises to change the way we think about the politics and pleasure of eating. For anyone who reads it, dinner will never again look, or taste, quite the same.

Approx. 14 hours. Read by author.
New York Times Book Review 10 Best Books of 2018 A New York Times Notable Book The #1 New York Times bestseller. A brilliant and brave investigation into the medical and scientific revolution taking place around psychedelic drugs--and the spellbinding story of his own life-changing psychedelic experiences When Michael Pollan set out to research how LSD and psilocybin (the active ingredient in magic mushrooms) are being used to provide relief to people suffering from difficult-to-treat conditions such as depression, addiction and anxiety, he did not intend to write what is undoubtedly his most personal book. But upon discovering how these remarkable substances are improving the lives not only of the mentally ill but also of healthy people coming to grips with the challenges of everyday life, he decided to explore the landscape of the mind in the first person as well as the third. Thus began a singular adventure into various altered states of consciousness, along with a dive deep into both the latest brain science and the thriving underground community of psychedelic therapists. Pollan sifts the historical record to separate the truth about these mysterious drugs from the myths that have surrounded them since the 1960s, when a handful of psychedelic evangelists inadvertently catalyzed a powerful backlash against what was then a promising field of research. A unique and elegant blend of science, memoir, travel writing, history, and medicine, How to Change Your Mind is a triumph of participatory journalism. By turns dazzling and edifying, it is the gripping account of a journey to an exciting and unexpected new frontier in our understanding of the mind, the self, and our place in the world. The true subject of Pollan's "mental travelogue" is not just psychedelic drugs but also the eternal puzzle of human consciousness and how, in a world that offers us both suffering and joy, we can do our best to be fully present and find meaning in our lives.

"Wie kommen wir in unserem täglichen Leben zu einem tieferen Verständnis der Natur und der besonderen Rolle unserer Spezies darin? Am besten geht man dazu einfach in die Küche, meint Michael Pollan. Und das tut er in seinem neuen, aufregenden Buch "Kochen" und vermisst das Terrain der Küche auf ungewohnte Weise. Pollan beschäftigt sich mit den vier klassischen Elementen Feuer, Wasser, Luft und Erde , die das, was die Natur uns liefert, in köstliches Essen und Trinken verwandeln, und geht selbst noch einmal in die Lehre: Bei einem Barbecue-Meister lernt er die Magie des Feuers kennen; ein Chez-Panisse-Koch weist ihn in die Kunst des Schmorens ein; ein Bäcker bringt ihm bei, wie Mehl und Wasser durch Luft in duftendes Brot verwandelt werden; und die 'Fermentos', eine Gruppe verrückter Genies, zu denen ein Brauer und ein Käser gehören, zeigen ihm, wie Pilze und Bakterien eine erstaunliche Alchemie zustande bringen. In all diesen Verwandlungsprozessen nehmen die Köche eine besondere Position ein: die zwischen Natur und Kultur. Mit Pollan lernen auch die Leser, wie uns das Kochen verbindet: mit Pflanzen und Tieren, mit der Erde und den Bauern, unserer Geschichte und Kultur und natürlich mit den Menschen, mit denen und für die wir kochen. Wenn wir die Freude am Kochen zurückgewinnen, das ist das Fazit dieses wunderbaren Buchs, öffnet sich die Tür zu einem reicheren Leben."

Michael Pollan and Maira Kalman come together to create an enhanced Food Rules for hardcover, now beautifully illustrated and with even more food wisdom. Michael Pollan's definitive compendium, Food Rules , is here brought to colorful life with the addition of Maira Kalman's beloved illustrations. This brilliant pairing is rooted in Pollan's and Kalman's shared appreciation for eating's pleasures, and their understanding that eating doesn't have to be so complicated. Written with the clarity, concision, and wit that is Michael Pollan's trademark, this indispensable handbook lays out a set of straightforward, memorable rules for eating wisely. Kalman's paintings remind us that there is delight in learning to eat well. The hardcover Pollan-Kalman collaboration will be the Food Rules edition that families will pass down for posterity, sharing lessons for eating healthfully-and joyfully-for all their lives. Michael Pollan is the bestselling author of five books including In Defense of Food and The Omnivore’s Dilemma. Maira Kalman is the author/illustrator of And the Pursuit of Happiness and The Principles of Uncertainty.

In Cooked, Michael Pollan explores the previously uncharted territory of his own kitchen. Here, he discovers the enduring power of the four classical elements—fire, water, air, and earth—to transform the stuff of nature into delicious things to eat and drink. Apprenticing himself to a succession of culinary masters, Pollan learns how to grill with fire, cook with liquid, bake bread, and ferment everything from cheese to beer. In the course of his journey, he discovers that the cook occupies a special place in the world, standing squarely between nature and culture. Both realms are transformed by cooking, and so, in the process, is the cook.
Each section of Cooked tracks Pollan’s effort to master a single classic recipe using one of the four elements. A North Carolina barbecue pit master tutors him in the primal magic of fire; a Chez Panisse–trained cook schools him in the art of braising; a celebrated baker teaches him how air transforms grain and water into a fragrant loaf of bread; and finally, several mad-genius “fermentos” (a tribe that includes brewers, cheese makers, and all kinds of picklers) reveal how fungi and bacteria can perform the most amazing alchemies of all. The reader learns alongside Pollan, but the lessons move beyond the practical to become an investigation of how cooking involves us in a web of social and ecological relationships: with plants and animals, the soil, farmers, our history and culture, and, of course, the people our cooking nourishes and delights. Cooking, above all, connects us.
The effects of not cooking are similarly far reaching. Relying upon corporations to process our food means we consume huge quantities of fat, sugar, and salt; disrupt an essential link to the natural world; and weaken our relationships with family and friends. In fact, Cooked argues, taking back control of cooking may be the single most important step anyone can take to help make the American food system healthier and more sustainable. Reclaiming cooking as an act of enjoyment and self-reliance, learning to perform the magic of these everyday transformations, opens the door to a more nourishing life.

这是一本《纽约时报》畅销书。这本颇具革命意义的书改变了读者对饮食生态学的看法。金牌作家迈克尔·波伦向我们提出一个看似简单的问题：饭桌上应该吃什么？通过追溯食物链从挑选食材到端上饭桌的全过程——包括工业、有机、替代品、加工品，作者向我们描绘了一幅美国式饮食的肖像。该书提出一个让人吃惊的发现——饥饿塑造了人类进化，也谈到食物选择对人类健康乃至地球未来的深远影响。
A New York Times bestseller that has changed the way readers view the ecology of eating, this revolutionary book by award winner Michael Pollan asks the seemingly simple question: What should we have for dinner? Tracing from source to table each of the food chains that sustain uswhether industrial or organic, alternative or processedhe develops a portrait of the American way of eating. The result is a sweeping, surprising exploration of the hungers that have shaped our evolution, and of the profound implications our food choices have for the health of our species and the future of our planet.

What to eat, what not to eat, and how to think about health: a manifesto for our times "Eat food. Not too much. Mostly plants." These simple words go to the heart of Michael Pollan's "In Defense of Food," the well-considered answers he provides to the questions posed in the bestselling "The Omnivore's Dilemma," Humans used to know how to eat well, Pollan argues. But the balanced dietary lessons that were once passed down through generations have been confused, complicated, and distorted by food industry marketers, nutritional scientists, and journalists-all of whom have much to gain from our dietary confusion. As a result, we face today a complex culinary landscape dense with bad advice and foods that are not "real." These "edible foodlike substances" are often packaged with labels bearing health claims that are typically false or misleading. Indeed, real food is fast disappearing from the marketplace, to be replaced by "nutrients," and plain old eating by an obsession with nutrition that is, paradoxically, ruining our health, not to mention our meals. Michael Pollan's sensible and decidedly counterintuitive advice is: "Don't eat anything that your great-great grandmother would not recognize as food." Writing "In Defense of Food," and affirming the joy of eating, Pollan suggests that if we would pay more for better, well-grown food, but buy less of it, we'll benefit ourselves, our communities, and the environment at large. Taking a clear-eyed look at what science does and does not know about the links between diet and health, he proposes a new way to think about the question of what to eat that is informed by ecology and tradition rather than by the prevailing nutrient-by-nutrientapproach. "In Defense of Food" reminds us that, despite the daunting dietary landscape Americans confront in the modern supermarket, the solutions to the current omnivore's dilemma can be found all around us. In looking toward traditional diets the world over, as well as the foods our families-and regions-historically enjoyed, we can recover a more balanced, reasonable, and pleasurable approach to food. Michael Pollan's bracing and eloquent manifesto shows us how we might start making thoughtful food choices that will enrich our lives and enlarge our sense of what it means to be healthy.

A pocket compendium of food wisdom-from the author of The Omnivore's Dilemma and In Defense of Food
Michael Pollan, our nation's most trusted resource for food-related issues, offers this indispensible guide for anyone concerned about health and food. Simple, sensible, and easy to use, Food Rules is a set of memorable rules for eating wisely, many drawn from a variety of ethnic or cultural traditions. Whether at the supermarket or an all-you-can-eat-buffet, this handy, pocket-size resource is the perfect guide for anyone who would like to become more mindful of the food we eat.

The companion volume to The New York Times bestseller The Omnivore's Dilemma
Michael Pollan's lastbook , The Omnivore's Dilemma , launched a national conversation about the American way of eating; now In Defense of Food shows us how to change it, one meal at a time. Pollan proposes a new answer to the question of what we should eat that comes down to seven simple but liberating words: Eat food. Not too much. Mostly plants . Pollan's bracing and eloquent manifesto shows us how we can start making thoughtful food choices that will enrich our lives, enlarge our sense of what it means to be healthy, and bring pleasure back to eating.

Michael Pollan, whose curiosity about our eating habits led to thoughtful, culturally transformative writing in The Omnivore’s Dilemma and, most recently, Food Rules, here explores the potential psilocybin and other psychedelics hold for transformation of the spiritual and emotional kind. As he tells it in How to Change Your Mind, a fascinating, sometimes moving look at the history and uses of psychoactive compounds, Pollan avoided such drugs in his youth, but later in life became intrigued by the opportunity “to become more ‘open’—especially at this age, when the grooves of mental habit have been etched so deep as to seem inescapable.” And then there was the chance of experiencing a spiritual epiphany—“touching the face of God,” as one ecstatic user put it. Pollan’s natural skepticism and wry humor is a good match for the detailed accounts he includes of mind-blowing, trip-induced revelations. Ultimately, whether such experiences lead to genuine insight into, say, the origins of the universe or what we can expect after death seems less interesting to Pollan than the hope psychedelics offer people suffering from depression, addiction, and acute illness. Can magic mushrooms be used more broadly for “the betterment of well people”? Readers who begin reading Pollan’s book feeling doubtful about the responsible use of psychedelics may find their own minds changed by his engaging, enlightened, and persuasive combination of personal and journalistic research. “I felt as if I were standing on the edge of a wide-open frontier, squinting to make out something wondrous,” he writes, and with him as our guide, so do we. —Sarah Harrison Smith, Amazon Book Review

In The Botany of Desire, Michael Pollan argues that the answer lies at the heart of the intimately reciprocal relationship between people and plants. In telling the stories of four familiar plant species that are deeply woven into the fabric of our lives, Pollan illustrates how they evolved to satisfy humankinds’s most basic yearnings — and by doing so made themselves indispensable. For, just as we’ve benefited from these plants, the plants, in the grand co-evolutionary scheme that Pollan evokes so brilliantly, have done well by us. The sweetness of apples, for example, induced the early Americans to spread the species, giving the tree a whole new continent in which to blossom. So who is really domesticating whom?

Weaving fascinating anecdotes and accessible science into gorgeous prose, Pollan takes us on an absorbing journey that will change the way we think about our place in nature.

Amazon.com's Best of 2001
Working in his garden one day, Michael Pollan hit pay dirt in the form of an idea: do plants, he wondered, use humans as much as we use them? While the question is not entirely original, the way Pollan examines this complex coevolution by looking at the natural world from the perspective of plants is unique. The result is a fascinating and engaging look at the true nature of domestication.

In making his point, Pollan focuses on the relationship between humans and four specific plants: apples, tulips, marijuana, and potatoes. He uses the history of John Chapman (Johnny Appleseed) to illustrate how both the apple's sweetness and its role in the production of alcoholic cider made it appealing to settlers moving west, thus greatly expanding the plant's range. He also explains how human manipulation of the plant has weakened it, so that "modern apples require more pesticide than any other food crop." The tulipomania of 17th-century Holland is a backdrop for his examination of the role the tulip's beauty played in wildly influencing human behavior to both the benefit and detriment of the plant (the markings that made the tulip so attractive to the Dutch were actually caused by a virus). His excellent discussion of the potato combines a history of the plant with a prime example of how biotechnology is changing our relationship to nature. As part of his research, Pollan visited the Monsanto company headquarters and planted some of their NewLeaf brand potatoes in his gardenseeds that had been genetically engineered to produce their own insecticide. Though they worked as advertised, he made some startling discoveries, primarily that the NewLeaf plants themselves are registered as a pesticide by the EPA and that federal law prohibits anyone from reaping more than one crop per seed packet. And in a interesting aside, he explains how a global desire for consistently perfect French fries contributes to both damaging monoculture and the genetic engineering necessary to support it.

Pollan has read widely on the subject and elegantly combines literary, historical, philosophical, and scientific references with engaging anecdotes, giving readers much to ponder while weeding their gardens. Shawn Carkonen

In The Botany of Desire, Pollan explores the concept of co-evolution, specifically of humankind's evolutionary relationship with four plants — apples, tulips, marijuana, and potatoes — from the dual perspectives of humans and the plants. He uses case examples that fit the archetype of four basic human desires, demonstrating how each of these botanical species are selectively grown, bred, and genetically engineered. The apple reflects the desire for sweetness, the tulip beauty, marijuana intoxication, and the potato control. Pollan then unravels the narrative of his own experience with each of the plants, which he then intertwines with a well-researched exploration into their social history. Each section presents a unique element of human domestication, or the "human bumblebee" as Pollan calls it. These range from the true story of Johnny Appleseed to Pollan's first-hand research with sophisticated marijuana hybrids in Amsterdam, to the alarming and paradigm-shifting possibilities of genetically engineered potatoes.

What to eat, what not to eat, and how to think about health: a manifesto for our times
"Eat food. Not too much. Mostly plants." These simple words go to the heart of Michael Pollan's In Defense of Food, the well-considered answers he provides to the questions posed in the bestselling The Omnivore's Dilemma.
Humans used to know how to eat well, Pollan argues. But the balanced dietary lessons that were once passed down through generations have been confused, complicated, and distorted by food industry marketers, nutritional scientists, and journalists-all of whom have much to gain from our dietary confusion. As a result, we face today a complex culinary landscape dense with bad advice and foods that are not "real." These "edible foodlike substances" are often packaged with labels bearing health claims that are typically false or misleading. Indeed, real food is fast disappearing from the marketplace, to be replaced by "nutrients," and plain old eating by an obsession with nutrition that is, paradoxically, ruining our health, not to mention our meals. Michael Pollan's sensible and decidedly counterintuitive advice is: "Don't eat anything that your great-great grandmother would not recognize as food."
Writing In Defense of Food, and affirming the joy of eating, Pollan suggests that if we would pay more for better, well-grown food, but buy less of it, we'll benefit ourselves, our communities, and the environment at large. Taking a clear-eyed look at what science does and does not know about the links between diet and health, he proposes a new way to think about the question of what to eat that is informed by ecology and tradition rather than by the prevailing nutrient-by-nutrient approach.
In Defense of Food reminds us that, despite the daunting dietary landscape Americans confront in the modern supermarket, the solutions to the current omnivore's dilemma can be found all around us.
In looking toward traditional diets the world over, as well as the foods our families-and regions-historically enjoyed, we can recover a more balanced, reasonable, and pleasurable approach to food. Michael Pollan's bracing and eloquent manifesto shows us how we might start making thoughtful food choices that will enrich our lives and enlarge our sense of what it means to be healthy.

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囊括紐約時報等8大暢銷排行榜第一名！
掀起全美飲食革命的話題巨作！
本書將一舉揭穿營養學的國王新衣，
告訴你食品界令人震驚的幕後事實，
以及真正的食物被營養主義淹沒的真相！
我們究竟應該吃什麼？答案就在這本書裡！
你到底在吃什麼？
現在的食物供給不虞匱乏，然而大部分的人所吃下肚的，卻都不是真正的食物。愈來愈多的人每餐食不知味，或者草草了事，這不能叫做「吃」食物，而只是在消費「看起來像食物的可食物質」。
那些非天然、而是來自食品科學的產物，最大的特色就是號稱健康，卻正足以昭告天下它們最不健康。今日的飲食型態，已演變成輕食物而重營養素，在過去幾十年間，母親們已經喪失了晚餐菜色的決定權，取而代之的是科學家和食品行銷商，以及兩者通常會形成的聯盟。
假如真正的食物要站出來替自己辯護，那麼它們要反抗的對象，一個正是食品產業，另一個則是營養科學！這兩個投機者抓住一般人不知道「要吃什麼」的弱點而大發利市。諷刺的是，那些號稱權威的營養建議，不但毀掉了美味的餐點，還讓我們變得更加多病、癡肥！
那我們究竟應該吃什麼呢？飲食文化的研究權威麥可‧波倫在本書中提出了全新的答案，並提供了簡單的衡量標準，包括：不會壞的東西千萬不要吃；商品中含有陌生、念不出來的成分千萬不要吃；食物買貴一點，吃少一點；吃正餐，並且慢慢吃……等等，幫助你重新學習正確的飲食方式，讓「吃」再度變成一件值得享受的事！

In Cooked, Michael Pollan explores the previously uncharted territory of his own kitchen. Here, he discovers the enduring power of the four classical elements—fire, water, air, and earth—to transform the stuff of nature into delicious things to eat and drink. Apprenticing himself to a succession of culinary masters, Pollan learns how to grill with fire, cook with liquid, bake bread, and ferment everything from cheese to beer.
Each section of Cooked tracks Pollan’s effort to master a single classic recipe using one of the four elements. A North Carolina barbecue pit master tutors him in the primal magic of fire; a Chez Panisse–trained cook schools him in the art of braising; a celebrated baker teaches him how air transforms grain and water into a fragrant loaf of bread; and finally, several mad-genius “fermentos” (a tribe that includes brewers, cheese makers, and all kinds of picklers) reveal how fungi and bacteria can perform the most amazing alchemies of all. The reader learns alongside Pollan, but the lessons move beyond the practical to become an investigation of how cooking involves us in a web of social and ecological relationships. Cooking, above all, connects us.
The effects of not cooking are similarly far reaching. Relying upon corporations to process our food means we consume large quantities of fat, sugar, and salt; disrupt an essential link to the natural world; and weaken our relationships with family and friends. In fact, Cooked argues, taking back control of cooking may be the single most important step anyone can take to help make the American food system healthier and more sustainable. Reclaiming cooking as an act of enjoyment and self-reliance, learning to perform the magic of these everyday transformations, opens the door to a more nourishing life.

Of all the many things humans rely on plants for, surely the most curious is our use of them to change consciousness: to stimulate, calm, or completely alter the qualities of our mental experience. In This Is Your Mind On Plants , Michael Pollan explores three very different drugs - opium, caffeine and mescaline - and throws the fundamental strangeness of our thinking about them into sharp relief. Exploring and participating in the cultures that have grown up around these drugs, while consuming (or in the case of caffeine, trying not to consume) them, Pollan reckons with the powerful human attraction to psychoactive plants, and the equally powerful taboos.

In a unique blend of history, science, memoir and reportage, Pollan shines a fresh light on a subject that is all too often treated reductively. In doing so, he proves that there is much more to say about these plants than simply debating their regulation, for when we take them into our bodies and let them change our minds, we are engaging with nature in one of the most profound ways we can. This ground-breaking and singular book holds up a mirror to our fundamental human needs and aspirations, the operations of our minds and our entanglement with the natural world.

From #1 New York Times bestselling author Michael Pollan, a radical challenge to how we think about drugs, and an exploration into the powerful human attraction to psychoactive plants—and the equally powerful taboos.
Of all the things humans rely on plants for—sustenance, beauty, medicine, fragrance, flavor, fiber—surely the most curious is our use of them to change consciousness: to stimulate or calm, fiddle with or completely alter, the qualities of our mental experience. Take coffee and tea: People around the world rely on caffeine to sharpen their minds. But we do not usually think of caffeine as a drug, or our daily use as an addiction, because it is legal and socially acceptable. So, then, what is a “drug”? And why, for example, is making tea from the leaves of a tea plant acceptable, but making tea from a seed head of an opium poppy a federal crime?
In This Is Your Mind on Plants, Michael Pollan dives deep into three plant drugs—opium, caffeine, and mescaline—and throws the fundamental strangeness, and arbitrariness, of our thinking about them into sharp relief. Exploring and participating in the cultures that have grown up around these drugs while consuming (or, in the case of caffeine, trying not to consume) them, Pollan reckons with the powerful human attraction to psychoactive plants. Why do we go to such great lengths to seek these shifts in consciousness, and then why do we fence that universal desire with laws and customs and fraught feelings?
In this unique blend of history, science, and memoir, as well as participatory journalism, Pollan examines and experiences these plants from several very different angles and contexts, and shines a fresh light on a subject that is all too often treated reductively—as a drug, whether licit or illicit. But that is one of the least interesting things you can say about these plants, Pollan shows, for when we take them into our bodies and let them change our minds, we are engaging with nature in one of the most profound ways we can. Based in part on an essay published almost twenty-five years ago, this groundbreaking and singular consideration of psychoactive plants, and our attraction to them through time, holds up a mirror to our fundamental human needs and aspirations, the operations of our minds, and our entanglement with the natural world.

Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
Pollan takes us on a journey through the history of the drug, which was first discovered in a small part of East Africa and within a century became an addiction affecting most of the human species. Caffeine, it turns out, has changed the course of human history - won and lost wars, changed politics, dominated economies. What’s more, the author shows that the Industrial Revolution would have been impossible without it. The science of how the drug has evolved to addict us is no less fascinating. And caffeine has done all these things while hiding in plain sight! Percolated with Michael Pollan’s unique ability to entertain, inform, and perform, Caffeine is essential listening in a world where an estimated two billion cups of coffee are consumed every day.

Pollan takes us on a journey through the history of the drug, which was first discovered in a small part of East Africa and within a century became an addiction affecting most of the human species. Caffeine, it turns out, has changed the course of human history - won and lost wars, changed politics, dominated economies. What's more, the author shows that the Industrial Revolution would have been impossible without it. The science of how the drug has evolved to addict us is no less fascinating.