The film tells the story of a Ukrainian woman who has lived in occupation for 10 years, where not only has her brain been completely washed, but she has also become a preacher of sick ideas and fakes about Ukraine herself. According to the plot, due to unforeseen circumstances, the heroine ends up in Western Ukraine, where reality turns her world upside down.

Anatoli Novoseltsev works in a ratings company, whose director is an unattractive and bossy woman. An old friend of his, Yuri Samokhvalov, who gets appointed assistant director, wants to make Novoseltsev the manager but encounters objections from Ludmila Kalugina, the director. Samokhvalov then advises Novoseltsev to lightly hit on the boss. Ironically, Novoseltsev and Kalugina fall in love with each other.

Three Russian friends work in New York, party hard and chase women. It's great times until they get cursed by a drunken Russian night club owner, who turns out to be Saint Valentine. St. Valentine's curse is simple - the guys lose all their manly powers until they find their true love. It turns out to be harder than it sounds - our boys have a lot of growing up to do. Fast.