本書揭露商業界無人告知的祕密：文藝復興因何而起？資本主義為何能夠發展？GDP又是如何創造出來的？全部來自於「記帳」！
十五世紀，會計學之父帕喬利改良並傳播複式記帳法時，並沒有想到這個「記帳方式」會從此改變這個世界。當時大部分的威尼斯商人還在用艱澀難以運算的羅馬數字在計數，也不是每個商人都樂於記帳；但當帕喬利的記帳法藉由印刷術從義大利傳播出去後，事情產生了變化：透過記帳，商人更明白自己的收入與支出，以及企業需要修正的部分在何處。這個讓每位商人更瞭解自我事業的改變，因而創造了文藝復興──商人得以將滾滾而來的收入投資於文化事業上。
記帳法自此時踏入了世界潮流，成為每位從商者必備的技能，並改變的無數的歷史。
本書正是透過記帳的起源，描述記帳法如何一步一步控制我們的世界。在書中，我們可以看到隨著工業革命時代的來臨，記帳法對於成本的檢視，提供了商人們「集資」概念，使得集資得以運用在大型產業如鐵路、工廠等運作之上。股份公司因而出現了，商業又往前邁進了一步。也在本書，我們見到記帳法如何影響馬克思與恩格斯，奠定《資本論》的寫作基礎。「資本主義」這個名詞也在同時代誕生。我們還見到記帳轉化為會計，自此會計師變為一門專業，無論任何企業都需經過會計與審計的檢視。最後，記帳「檢視整體經濟」的概念成為建立GDP的指標，從記帳概念演化而來的GDP，綁架了二戰後的每個國家，各國政府每年都汲汲營營於追求GDP的成長。
這一段記帳法控制世界的歷史，從來被掩埋於商業歷史之下，而作者珍．格里森─懷特在檢視文藝復興的商業與藝術時，意外地發現了這段祕密，透過《記帳遊戲》，她揭開了記帳強大的影響力，也透過此書提醒大眾，成也記帳法、敗也記

越来越多的人沉迷于智能手机，而技术公司让用户上瘾的各种手段，开始浮出水面。包括：利用人类的沟通认同需求，利用注意捕获现象，利用视觉线索误导，利用大数据为用户量身定制，利用奖赏回路，利用不可预期的奖励，利用多重感官刺激……而作为用户，成瘾后果令人担忧。包括：成瘾症状，注意涣散，睡眠问题，亲子矛盾，各种精神障碍，校园欺凌伤害性的剧增，精神控制……

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.