Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing? Why should any of us care?
In The Sense of Style, the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose.
In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish.
Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist’s 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
One of the New York Times Book Review's Top 10 Books of 2011
Editorial Reviews
Amazon.com Review
Amazon Best Books of the Month, November 2011: Drawing on decades of research in psychology that resulted in a Nobel Prize in Economic Sciences, Daniel Kahneman takes readers on an exploration of what influences thought example by example, sometimes with unlikely word pairs like "vomit and banana." System 1 and System 2, the fast and slow types of thinking, become characters that illustrate the psychology behind things we think we understand but really don't, such as intuition. Kahneman's transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives. Thinking, Fast and Slow gives deep--and sometimes frightening--insight about what goes on inside our heads: the psychological basis for reactions, judgments, recognition, choices, conclusions, and much more. --JoVon Sotak
Review
“A tour de force. . . Kahneman’s book is a must read for anyone interested in either human behavior or investing. He clearly shows that while we like to think of ourselves as rational in our decision making, the truth is we are subject to many biases. At least being aware of them will give you a better chance of avoiding them, or at least making fewer of them.”—Larry Swedroe, CBS News
“Daniel Kahneman demonstrates forcefully in his new book, Thinking, Fast and Slow, how easy it is for humans to swerve away from rationality.”—Christopher Shea, The Washington Post
“An outstanding book, distinguished by beauty and clarity of detail, precision of presentation and gentleness of manner. Its truths are open to all those whose System 2 is not completely defunct. I have hardly touched on its richness.”— Galen Strawson, The Guardian
“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman’s contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.”— Janice Gross Stein, The Globe and Mail
“A sweeping, compelling tale of just how easily our brains are bamboozled, bringing in both his own research and that of numerous psychologists, economists, and other experts...Kahneman has a remarkable ability to take decades worth of research and distill from it what would be important and interesting for a lay audience...Thinking, Fast and Slow is an immensely important book. Many science books are uneven, with a useful or interesting chapter too often followed by a dull one. Not so here. With rare exceptions, the entire span of this weighty book is fascinating and applicable to day-to-day life. Everyone should read Thinking, Fast and Slow.” —Jesse Singal, Boston Globe
“We must be grateful to Kahneman for giving us in this book a joyful understanding of the practical side of our personalities.” —Freeman Dyson, The New York Review of Books
“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman’s contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.” — Janice Gross Stein, The Globe and Mail
“It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky’s work ‘will be remembered hundreds of years from now,’ and that it is ‘a crucial pivot point in the way we see ourselves.’ They are, Brooks said, ‘like the Lewis and Clark of the mind’ . . . By the time I got to the end of Thinking, Fast and Slow, my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman’s takeaway on the Malcolm Gladwell question it is this: If you've had 10,000 hours of training in a predictable, rapid-feedback environment—chess, firefighting, anesthesiology—then blink. In all other cases, think.”—The New York Times Book Review
“Ask around and you hear pretty much the same thing. 'Kahneman is the most influential psychologist since Sigmund Freud,' says Christopher Chabris, a professor of psychology at Union College, in New York. 'No one else has had such a broad impact on so many fields' . . . It now seems inevitable that Kahneman, who made his reputation by ignoring or defying conventional wisdom, is about to be anointed the intellectual guru of our economically irrational times.”— Evan R. Goldstein, The Chronicle of Higher Education
“There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman’s Thinking, Fast and Slow . . . This is one of the greatest and most engaging collections of insights into the human mind I have read.”—William Easterly, Financial Times
“[Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd.”— Michael Lewis, Vanity Fair
“Absorbingly articulate and infinitely intelligent . . . What's most enjoyable and compelling about Thinking, Fast and Slow is that it's so utterly, refreshingly anti-Gladwellian. There is nothing pop about Kahneman's psychology, no formulaic story arc, no beating you over the head with an artificial, buzzword-encrusted Big Idea. It's just the wisdom that comes from five decades of honest, rigorous scientific work, delivered humbly yet brilliantly, in a way that will forever change the way you think about thinking.”—Maria Popova, The Atlantic
“I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement.”—Roger Lowenstein, Bloomberg/Businessweek
“Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be.” —The Economist
“[Kahneman’s] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman’s simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray.” —Jonah Lehrer, The Wall Street Journal
“[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman's notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds—and our whole selves.” —Christoper F. Chabris, The Wall Street Journal
“The ramifications of Kahenman’s work are wide, extending into education, business, marketing, politics . . . and even happiness research. Call his field “psychonomics,” the hidden reasoning behind our choices. Thinking, Fast and Slow is essential reading for anyone with a mind.” —Kyle Smith, The New York Post
“A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves.” —David Brooks, The New York Times
“Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions.” —Jacek Debiec, Nature
“With Kahneman’s expert help, readers may understand this mix of psychology and economics better than most accountants, therapists, or elected representatives. VERDICT A stellar accomplishment, a book for everyone who likes to think and wants to do it better.” —Library Journal
“The mind is a hilariously muddled compromise between incompatible modes of thought in this fascinating treatise by a giant in the field of decision research. Nobel-winning psychologist Kahneman (Attention and Effort) posits a brain governed by two clashing decision-making processes. The largely unconscious System 1, he contends, makes intuitive snap judgments based on emotion, memory, and hard-wired rules of thumb; the painfully conscious System 2 laboriously checks the facts and does the math, but is so "lazy" and distractible that it usually defers to System 1. Kahneman uses this scheme to frame a scintillating discussion of his findings in cognitive psychology and behavioral economics, and of the ingenious experiments that tease out the irrational, self-contradictory logics that underlie our choices. We learn why we mistake statistical noise for cohere...

Anti-Intellectualism in American Life is a book which throws light on many features of the American character. Its concern is not merely to portray the scorners of intellect in American life, but to say something about what the intellectual is, and can be, as a force in a democratic society.

The Longman Essential Activator is a dictionary with a difference. It's a production dictionary. Your students won't just 'like' this dictionary, they'll 'be crazy about it'!

Winner of the 2011 Financial Times/Goldman Sachs Best Business Book of the Year Award
Billions of government dollars, and thousands of charitable organizations and NGOs, are dedicated to helping the world's poor. But much of their work is based on assumptions that are untested generalizations at best, harmful misperceptions at worst.
Abhijit Banerjee and Esther Duflo have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab, is being carried out in dozens of countries. Drawing on this and their 15 years of research from Chile to India, Kenya to Indonesia, they have identified wholly new aspects of the behavior of poor people, their needs, and the way that aid or financial investment can affect their lives. Their work defies certain presumptions: that microfinance is a cure-all, that schooling equals learning, that poverty at the level of 99 cents a day is just a more extreme version of the experience any of us have when our income falls uncomfortably low.
This important book illuminates how the poor live, and offers all of us an opportunity to think of a world beyond poverty.
Learn more at www.pooreconomics.com

Infinite Jest is a 1996 novel by David Foster Wallace. The lengthy and complex work takes place in a semi-parodic future version of North America, and touches on substance addiction recovery programs, depression, child abuse, family relationships, advertising, popular entertainment, film theory, Quebec separatism, and tennis, among other topics.
The novel includes 388 numbered endnotes (some of which have footnotes of their own) that explain or expand on points in the story. In an interview with Charlie Rose, Wallace characterized them as a method of disrupting the linearity of the text while maintaining some sense of narrative cohesion.[1]
The novel was included by Time magazine in its list of the 100 best English-language novels published since 1923.[2]
As of 2006 (ten years after its publication), 150,000 copies of Infinite Jest had been sold and the book has continued to sell steadily.[3]
Wallace was 33 when the novel was published.

Living in an altered past that never saw the end of the Great Depression, Jeannine, a librarian, is waiting to be married. Joanna lives in a different version of reality: she's a 1970s feminist trying to succeed in a man's world. Janet is from Whileaway, a utopian earth where only women exist. And Jael is a warrior with steel teeth and catlike retractable claws, from an earth with separate-and warring-female and male societies. When these four women meet, the results are startling, outrageous, and subversive.

《剑桥英语史》是第一部详尽地叙述英语历史的多卷本著作。其恢弘的气度和内容的权威性都是空前的。本书以时间为线索，叙述了早期英语的一千多年的历史；近300年来的英语，逐渐走向世界，成为一种世界性的语言，因此本书以地域为线索，叙述了现代英语在世界各地的发展历史。
本卷（第一卷）叙述的是诺曼征服之前的古代英语（1066年以前），包括印欧语系及日耳曼语族的源流、语音与形态、句法、语义学与词汇、方言、专名学以及文学语言等诸方面。在给出语言发展的详实的历史材料以外，也充分地论述了在这些领域中已取得的学术成绩，以及运用当代语言学理论对这些材料的阐释。所有的论述都不仅仅只以专业人士为对象，而是时时兼顾一般读者。对于所有对英语的历史有兴趣的读者，本书都是一部必备的工具书。

Plato, the great philosopher of Athens, was born in 427 BCE. In early manhood an admirer of Socrates, he later founded the famous school of philosophy in the grove Academus. Much else recorded of his life is uncertain; that he left Athens for a time after Socrates' execution is probable; that later he went to Cyrene, Egypt, and Sicily is possible; that he was wealthy is likely; that he was critical of 'advanced' democracy is obvious. He lived to be 80 years old. Linguistic tests including those of computer science still try to establish the order of his extant philosophical dialogues, written in splendid prose and revealing Socrates' mind fused with Plato's thought.
In Laches, Charmides, and Lysis, Socrates and others discuss separate ethical conceptions. Protagoras, Ion, and Meno discuss whether righteousness can be taught. In Gorgias, Socrates is estranged from his city's thought, and his fate is impending. The Apology (not a dialogue), Crito, Euthyphro, and the unforgettable Phaedo relate the trial and death of Socrates and propound the immortality of the soul. In the famous Symposium and Phaedrus, written when Socrates was still alive, we find the origin and meaning of love. Cratylus discusses the nature of language. The great masterpiece in ten books, the Republic, concerns righteousness (and involves education, equality of the sexes, the structure of society, and abolition of slavery). Of the six so-called dialectical dialogues Euthydemus deals with philosophy; metaphysical Parmenides is about general concepts and absolute being; Theaetetus reasons about the theory of knowledge. Of its sequels, Sophist deals with not-being; Politicus with good and bad statesmanship and governments; Philebus with what is good. The Timaeus seeks the origin of the visible universe out of abstract geometrical elements. The unfinished Critias treats of lost Atlantis. Unfinished also is Plato's last work of the twelve books of Laws (Socrates is absent from it), a critical discussion of principles of law which Plato thought the Greeks might accept.
The Loeb Classical Library edition of Plato is in twelve volumes.

What Charles Rosen's celebrated book "The Classical Style" did for music of the Classical period, this new, much-awaited volume brilliantly does for the Romantic era. An exhilarating exploration of the musical language, forms, and styles of the Romantic period, it captures the spirit that enlivened a generation of composers and musicians, and in doing so it conveys the very sense of Romantic music. In readings uniquely informed by his performing experience, Rosen offers consistently acute and thoroughly engaging analyses of works by Schubert, Schumann, Mendelssohn, Bellini, Liszt, and Berlioz, and he presents a new view of Chopin as a master of polyphony and large-scale form. He adeptly integrates his observations on the music with reflections on the art, literature, drama, and philosophy of the time, and thus shows us the major figures of Romantic music within their intellectual and cultural context. Rosen covers a remarkably broad range of music history and considers the importance to nineteenth-century music of other cultural developments: the art of landscape, a changed approach to the sacred, the literary fragment as a Romantic art form. He sheds new light on the musical sensibilities of each composer, studies the important genres from nocturnes and songs to symphonies and operas, explains musical principles such as the relation between a musical idea and its realization in sound and the interplay between music and text, and traces the origins of musical ideas prevalent in the Romantic period. Rich with striking descriptions and telling analogies, Rosen's overview of Romantic music is an accomplishment without parallel in the literature, a consummate performance by a master pianist and music historian.

《新东方·英语词根词典(绿皮)》以英语词源学理论为基础，以作者从英国、美国的大型书店和图书馆里多年搜集的信息为主要参考资料编写而成，体系完整，方法科学，内容全面，语言地道，版式美观，体例简约，兼具工具书的权威性与英语词汇书的实用性。
英语词根大容量：全面收录源自拉丁语、希腊语和盎格鲁-撒克逊语的2，000个英语词根，补充同义、反义、变形词根。查英语词根，选这一本就对了。
考试词汇全覆盖：《新东方·英语词根词典(绿皮)》收录的30，000个词汇全面覆盖20余年来TOEFL、GRE、TOEIC、SAT、IELTS考试真题中出现的词汇，同时也适用于国内的四六级、考研等英语考试。利用词源分析记忆法，举一反三记单词，有效扩充词汇量。
词频统计重科学：根据美国学校教科书以及美国教育学家兼心理学家桑戴克(Edward L. Thorndike)的词频统计著作《教师的20，000词词汇书》(Teacher’s Word Book of 20，000 Words)，科学划分词汇等级、标注使用频率，有助于提高学习效率，避免浪费时间。
丰富实例好素材：《新东方·英语词根词典(绿皮)》包含10，000多个例句及词语搭配实例，内容时新、实用，主题包罗万象，可以为英语口语、写作积累实用素材。
词典、词汇书集一身：书中出现的所有词根和词汇均收录索引，查阅方便。查词典、背单词同步实现。背完单词可将《新东方·英语词根词典(绿皮)》作为工具书查阅使用，一举两得。
词根、词缀同步学：《新东方·英语词根词典(绿皮)》和《英语词缀词典》中1，000个主词条彼此重复，按照《英语词缀词典》里各Lecture中的词根顺序编写，再以此词根为基础拓展同根词。两《新东方·英语词根词典(绿皮)》可以同时学习使用。反复学习，加深记忆。

英语词缀词典，ISBN：9787800809682，作者：（韩）金正基 编著，李先汉，南燕 译

This book introduces one of the most powerful tools of modern economics to a wide audience: those who will later construct or consume game-theoretic models. Robert Gibbons addresses scholars in applied fields within economics who want a serious and thorough discussion of game theory but who may have found other works overly abstract. Gibbons emphasizes the economic applications of the theory at least as much as the pure theory itself; formal arguments about abstract games play a minor role. The applications illustrate the process of model building--of translating an informal description of a multi-person decision situation into a formal game-theoretic problem to be analyzed. Also, the variety of applications shows that similar issues arise in different areas of economics, and that the same game-theoretic tools can be applied in each setting. In order to emphasize the broad potential scope of the theory, conventional applications from industrial organization have been largely replaced by applications from labor, macro, and other applied fields in economics. The book covers four classes of games, and four corresponding notions of equilibrium: static games of complete information and Nash equilibrium, dynamic games of complete information and subgame-perfect Nash equilibrium, static games of incomplete information and Bayesian Nash equilibrium, and dynamic games of incomplete information and perfect Bayesian equilibrium.

世界的东方，刚刚加入世贸组织的中国展现出勃勃生机和无以抗拒的魅力。中国加速走向世界，世界急切拥抱中国。中国与世界的交流在各个层次、各个领域全面展开，新事物、新观念层出不穷；了解世界、开展商情调研究的紧迫感咄咄逼压着从事涉外工作的人们。
本书是一部上佳的应时之作。此书在许多方面进行了大胆探索和创新，有两个最鲜明的特点。首先，该书涵盖范围颇为广泛，涉及与商业经营活动相关的方方面面，包括贸易、企业组织、生产管理、财务、会计 营销、银行、证券、投资活动、宏观经济运行及指标，规范这些活动的国内法规、国际规范以及理论学说等。可以说该书是和商务英语学科的革命同步而行的，与学术界对商务英语界定的讨论不谋而合。其次，该书的体例非常独特。

《牛津英语同义词学习词典》以最常见的词立条，词目下面把本条要讨论的同义词用黑体醒目地罗列出来，接着用一句话简单说明这几个词共同的含义是什么。这样的编排可以起到一个小目录的作用，让读者一看便知本条要讨论哪些词语。另一方面，这也方便水平较高的读者查阅，因为他们掌握的词汇量大，只是有些词一时想不起来，提醒一下就够了。

In the wake of the financial crisis and the Great Recession, economics seems anything but a science. In this sharp, masterfully argued book, Dani Rodrik, a leading critic from within, takes a close look at economics to examine when it falls short and when it works, to give a surprisingly upbeat account of the discipline.
Drawing on the history of the field and his deep experience as a practitioner, Rodrik argues that economics can be a powerful tool that improves the world―but only when economists abandon universal theories and focus on getting the context right. Economics Rules argues that the discipline's much-derided mathematical models are its true strength. Models are the tools that make economics a science.
Too often, however, economists mistake a model for the model that applies everywhere and at all times. In six chapters that trace his discipline from Adam Smith to present-day work on globalization, Rodrik shows how diverse situations call for different models. Each model tells a partial story about how the world works. These stories offer wide-ranging, and sometimes contradictory, lessons―just as children’s fables offer diverse morals.
Whether the question concerns the rise of global inequality, the consequences of free trade, or the value of deficit spending, Rodrik explains how using the right models can deliver valuable new insights about social reality and public policy. Beyond the science, economics requires the craft to apply suitable models to the context.
The 2008 collapse of Lehman Brothers challenged many economists' deepest assumptions about free markets. Rodrik reveals that economists' model toolkit is much richer than these free-market models. With pragmatic model selection, economists can develop successful antipoverty programs in Mexico, growth strategies in Africa, and intelligent remedies for domestic inequality.
At once a forceful critique and defense of the discipline, Economics Rules charts a path toward a more humble but more effective science.

《新东方•美语发音秘诀》从美国人日常会话的习惯和特点出发进行讲解，涉及语调、重音、断句、弱读、连读、美音中难发的音、紧元音和松元音、牙槽骨、鼻辅音和喉辅音以及汉语发音与美音的对比等。书中含有大量练习，讲练结合，让读者随时巩固。作者Ann Cook用心独到，擅长用形象的图画说明复杂的发音现象，方便读者领会和掌握。随书配有MP3光盘，几乎涵盖书中所有内容的录音；录音为作者亲自朗读，发音清晰标准、原汁原味，便于读者模仿练习。
《新东方•美语发音秘诀》编辑推荐：不枯燥！用直观的图片帮助读者理解语言现象；有依据！结合现实中的语言行为讲解发音技巧；易模仿！作者地道的美语发音方便跟读和练习；多练习！讲解中贯穿大量练习让读者随时巩固。亚马逊No.1语音书《美语发音13秘诀》全新改版，更丰富的内容，更合理的章节设置，带给读者更顺畅的阅读体验。
新版的变化与亮点：
1.按照读者的学习习惯重新调整各章内容，使学习过程更加顺畅；
2.第一章增加对发音技巧和术语的总结，为后面章节的学习打好基础；
3.新增心理语言学章节，帮助读者克服语言学习障碍，更具专业性和参考性；
4.新增Teacher’s Guide章节，详细指导各章的教学方法，更适合作为教材使用。

Do You Always Use the Right Word?
Can You Pronounce It -- and Spell It -- Correctly?
Do You Know How to Avoid Illiterate Expressions?
Do You Speak Grammatically, Without Embarrassing Mistakes?
If the answer to any of these questions is NO, you ought to read Word Power Made Easy. Now thoroughly revised to eliminate outmoded references and to to reflect current idioms, it remains the best and quickest means to a better vocabulary in the English language.
Each chapter ends with review. Each section ends with a progressive check. Numerous tests will help you increase and retain the knowledge you acquired. Word Power Made Easy does more than just ass words to you vocabulary. It teaches ideas and a method of broadening knowledge as an integral part of the vocabulary building process.